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How To Run TikTok Ads in 2023 - Beginners Tutorial (Complete Guide)

Introduction

Running TikTok ads can be an essential part of promoting your brand and driving sales, especially if you operate an online store through platforms like Shopify. In this guide, we’ll take you through the entire process of setting up and optimizing TikTok ads in 2023, including creating an ad account, linking it to your Shopify store, and strategizing for successful campaigns.

Step 1: Setting Up Your TikTok Account

  1. Install the TikTok App on Your Shopify Store:

    • Once the TikTok app is added, click "Set Up Now" to begin setting up your TikTok for Business account.

  2. Create a New TikTok Business Account:

    • Enter the email and password for your new account.
    • Click "Connect" to link your Shopify store and set up your ad account.

  3. Set Up Your TikTok Pixel:

    • Choose a tracking option. Standard tracking is typically adequate for most campaign budgets.
    • Confirm the settings, then provide company information, including your payment details.

  4. Create a New Campaign:

    • Log into your TikTok Ads Manager by navigating to ads.tiktok.com.
    • Select "Create New" to establish a campaign.

Step 2: Campaign and Ad Group Creation

  1. Choose Your Advertising Objective:

    • Select “Website Conversions” if you are selling physical products.
    • Name your campaign according to the product, e.g., “Projector Campaign.”

  2. Adjust Budget Settings:

    • Turn on Campaign Budget Optimization (CBO) to allow TikTok to allocate your budget toward the best-performing ads.
    • Input your desired budget; starting around $ 50 is recommended.

  3. Setting the Ad Group:

    • Name your ad group and link it to your website using the TikTok pixel.
    • Choose ad placements—stick to TikTok for best results.
    • Turn off commenting, video sharing, and downloading features to protect your creative content.

  4. Enable Automated Creative Optimization:

    • This setting allows TikTok to optimize ad placements based on creative responses rather than strict targeting criteria.

  5. Target Your Audience:

    • Custom parameters such as location (USA and Canada), demographic (ages 18 to 54), and connection type (Wi-Fi) are essential considerations for targeting.

Step 3: Creating Your Ad

  1. Upload Your Creative Materials:

    • Use engaging and original video content that speaks to your target audience. TikTok favors videos that are unique.

  2. Add Text and Call to Action:

    • Utilize captivating text alongside your video to invoke curiosity and drive engagement. For instance, prompts like “What’s their reaction?” can be effective.
    • Insert your product link and set a clear CTA, such as “Shop Now.”

  3. Submit the Ad:

    • After ensuring everything is in place, click “Submit” to schedule your ad, ideally starting at midnight for optimal spending.

Step 4: Monitoring and Ad Optimization

  • Utilize the dashboard to observe metrics such as impressions, clicks, and conversions. This performance data is crucial for understanding ad effectiveness and making informed adjustments to your campaigns.

  • In the Assets section, keep track of your creatives, allowing you to refine your advertising strategy as you see which ads perform best.

Ad Strategy for TikTok

  1. Research Winning Products:

    • Use platforms like Pippy Ads or search directly on TikTok to find existing successful ads promoting similar products.

  2. Avoid TikTok Creative Center for Product Research:

    • Focus on ads you encounter organically rather than those in TikTok’s Creative Center, as many successful advertisers opt out of displaying their ads to prevent competition.

  3. Adapt and Experiment:

    • Don’t hesitate to test different videos and text variations in your campaigns, giving TikTok enough content to determine what works best.

By following these steps and strategies, you can successfully navigate the TikTok advertising landscape in 2023, optimizing your campaigns and boosting your brand awareness.

Keywords

  • TikTok Ads
  • Shopify
  • Campaign Budget Optimization
  • Website Conversions
  • Automated Creative Optimization
  • Target Audience
  • Product Research

FAQ

What is the first step to running TikTok ads? The first step is to install the TikTok app on your Shopify store and set up a TikTok for Business account.

Which advertising objective should I choose? If you are selling physical products, “Website Conversions” is the recommended objective.

What is Campaign Budget Optimization (CBO)? CBO allows TikTok to allocate your budget optimally across your ads based on performance rather than a fixed spread.

How do I find successful products to advertise? You can use platforms like Pippy Ads or search on TikTok to discover products that are already successfully advertised.

Why should I avoid the TikTok Creative Center for product research? Many successful advertisers opt out of sharing their ads on the Creative Center to avoid competitors, so the best ads may not be listed there.

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