How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

Introduction

Hey guys, Jordan here! Today we’re diving into the world of TikTok Ads. We’ll go through everything you need to know to launch your first ad on the platform. At The Affluent Agency, we've been using TikTok to generate incredible revenue for our clients, and I'm thrilled to share this step-by-step guide with you. So, prepare to learn, take notes, and most importantly, take action!

Competition

Before we dive into the tutorial, we're running a special competition. For every 100 comments listing your goals for running TikTok ads, one person will win a free strategy call with me. During the call, we'll discuss your strategy, revenue increase, and how to enhance your return on ad spend (ROAS) on any platform. So, comment below and let's get started!

The TikTok Opportunity

Let's begin with some eye-opening data:

TikTok was the most downloaded app in 2020 with 850 million downloads.
It has 1.1 billion active users worldwide, with 90% using it multiple times a day.
TikTok generated $ 128 million in user spending as of January 2021, marking an increase of 380% from January 2020.
TikTok ranks as the second biggest app in consumer spend, trailing only behind YouTube, Disney+, and Netflix.

Conclusion: If you're not advertising on TikTok, you're missing out on a monumental opportunity.

TikTok Ad Structure Overview

Here’s how TikTok ad structure looks:

Ads Manager: Manage your TikTok advertising account.
Ad Campaigns: Set your advertising objectives and formats.
Ad Groups: Define target audiences, placements, budget, and bidding.
Ad Creative: Create the text and video that will appear in your ads.
Landing Pages: The destination URL where your potential customers will complete a purchase or service sign-up.

Types of TikTok Ads

Top View: Full-size video shown when the app is launched.
Brand Takeover: Appears right at the start, taking over the whole screen.
In-feed Ads: Appear in the user’s feed.
Branded Hashtag Challenges: Launch a branded hashtag challenge.
Branded Effects: Create stickers for users.

Creating Your TikTok Ad Account

Visit: tiktok.com/business
Create Account: Follow the simple steps to create and set up a business account, logging in if needed.
Create Ad Account: In the Business Center, navigate to "Add Account" and create a new ad account.
Adding Members: Invite team members, assigning roles as needed.

Setting Up the TikTok Pixel

Navigate: Go to 'Assets' and then 'Events.'
Create Pixel: Create a new pixel for your website and install it manually or via third-party tools like Shopify or Google Tag Manager.
Set Up Events: Choose events you wish to track (e.g., view content, add to cart, complete payment).

Creating Your First Campaign

Create Campaign: Choose Advanced Mode for more control.
Objective: Select Conversions.
Campaign Details: Name your campaign and continue.
Ad Group: Here you configure target audience, placements, budget, and bidding.
Targeting: Define location, language, interests, and behaviors.
Budget: Set a daily budget (recommend at least $ 50/day).
Optimization: Choose ‘Cost Cap’ and set your break-even point as your cap.

Crafting the Ad Creative

Template: Use TikTok's built-in features or an external tool like invideo.io for better control.
Customize Videos: Choose relevant videos, change text, add logos, and adjust the music to suit your ad.
Upload: Go back to TikTok Ads Manager and upload the finished video.
Ad Text: Keep it short and snappy, highlighting your offer.
Call to Action: Choose effective CTAs like "Learn More" or "Shop Now."

Reading Data and Optimization

Dashboard: Access the main dashboard for an overview of your ad performance.
Data Analysis: Customize columns to review data like cost per click, impressions, and conversion metrics.
Adjustment: Wait 2-3 days before optimizing to gather adequate data.

Conclusion

By following these steps, you’re on your way to creating effective TikTok ads that drive results for your business. Don’t forget to enter the competition for a chance to win a strategy call with me. Subscribe, hit the notification bell, and stay tuned for more guides and tips!

Keywords

TikTok Ads
Ad Campaigns
Pixel Setup
Ad Creative
Budget and Bidding
Data Analysis
TikTok Business

FAQs

Q: What is the minimum budget for TikTok ads? A: The recommended minimum budget is $ 50 per day for optimal performance and faster ad optimization.

Q: How do I install the TikTok Pixel? A: You can install the TikTok Pixel manually by copying the pixel code into your website’s header or using third-party tools like Shopify or Google Tag Manager.

Q: What are the types of TikTok ads? A: The main types are Top View, Brand Takeover, In-feed Ads, Branded Hashtag Challenges, and Branded Effects.

Q: How long does it take for a TikTok ad to be approved? A: It can take up to 24-48 hours for a TikTok ad to be approved.

Q: What targeting options are available on TikTok? A: You can target by location, language, interests, behaviors, gender, and age.

Q: Can I use TikTok ads for small businesses? A: Yes, but it’s best suited for businesses with a budget of at least $ 50/day. TikTok ads are highly effective but require a larger starting budget.

Q: What ad objectives can I choose on TikTok? A: The main objectives are Reach, Traffic, App Installs, Video Views, Lead Generation, and Conversions.

Q: How often should I optimize my TikTok ads? A: It’s recommended to make adjustments 2-3 days after launching the ad to gather sufficient data for optimization.