How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

Introduction

TikTok now boasts over 1 billion monthly active users as of January 2022. With 160 million videos watched every internet minute on the platform, it secured the top spot as the most popular mobile app downloaded in both 2020 and 2021. If you want to leverage this platform but don’t want to spend extensive time and energy on organic growth strategies, TikTok ads could be an excellent alternative. This tutorial will guide you through running successful paid ads on TikTok.

Step 1: Create and Install a TikTok Pixel

Similar to Facebook Ads or Google Ads, TikTok offers a pixel that you can install to track users’ behavior on your website. This tracking allows you to segment users into cohorts for targeted ads. For example, if someone visits your website, goes through the checkout process but doesn’t complete their purchase, you can retarget them with another ad to encourage conversion. A helpful tip is to showcase a video demonstrating the experience of being a customer or using your product/service. This approach tends to boost conversion rates.

Step 2: Start with Broad Audience Segmentation

In the beginning, avoid targeting a specific gender or age group. Allow TikTok to run your ads to a broad user group. Over time, the platform will optimize and reveal the most responsive audience segments. Gather enough user data before making any optimizations to understand what works best for your campaigns.

Step 3: Use TikTok Placement Exclusively

Focus your advertising efforts solely on TikTok. Other platforms TikTok offers may not deliver the same value. The real advantage lies in utilizing TikTok as the primary advertising platform.

Step 4: Target Only One Interest at a Time

Initially, refrain from targeting multiple interests simultaneously. By focusing on one interest at a time, you can more accurately identify the interests that yield the best results. This targeted approach facilitates clearer insights into which interests are most profitable, allowing you to expand from there.

Step 5: Start with a Minimum Budget of $ 50 a Day

A budget of at least $ 50 per day provides TikTok with a sufficient amount of funds to run more experiments with your ads. This investment helps in showing your ads to a broader audience, leading to quicker optimization and effective ad delivery.

Step 6: Cap Your Cost Per Conversion

Ensure that your cost per conversion meets at least the break-even point. This approach allows you to run ads and invest money without incurring losses.

Step 7: Utilize TikTok’s Ad Platform Insights

TikTok provides a platform where you can view top-performing ads. Analyze these ads to understand what strategies are working for others and model your ads accordingly. This practice reduces risk and enhances the likelihood of success.

If you need assistance with your TikTok ads, consider checking out my ad agency, NP Digital. We provide help with TikTok and various social platforms, including performance marketing. If you have any questions about TikTok, whether it’s paid or organic, feel free to leave a comment below, and I'm here to help.