How to Run TikTok Ads 2023 (Modelling Trending Viral Videos)

Introduction

If you're looking for an effective technique to increase your reach using both paid ads and organic methods, then you're in the right place. In this article, I'll provide a behind-the-scenes look at how I create content that amplifies both my ads and organic reach. By understanding this super simple process, you will significantly boost engagement on your ads and also enhance your organic reach over time. Let's begin.

Capitalizing on TikTok and IG Reels

Currently, TikTok and IG Reels are locked in a fierce competition, which you can leverage to your advantage. The idea here is to use what's trending on these platforms as a powerful hook or attention grabber. I'll walk you through the steps I take to model these trends, so you can follow along and learn how to do it yourself.

Step 1: Finding Viral Videos

First, I search for random viral videos on TikTok. Let's take a look at one particular video that has done really well. For instance, here's a video that has garnered over 200,000 likes: