How to properly scale on TikTok ads

Introduction

Scaling your dropshipping store using TikTok ads can be simpler compared to other digital marketing platforms. Here, we’ll discuss two effective strategies for scaling your TikTok ad campaigns: surf scaling and cost caps. By understanding these methods, you can optimize your advertising efforts and maximize profitability.

1. Surf Scaling

Surf scaling is an incredibly straightforward approach. This method involves vertically bumping your budget up, making it the most common way to scale campaigns on TikTok. For instance, if you're running a Campaign Budget Optimization (CBO) campaign set at $ 50 per day and you find it to be profitable after 24 hours, you can start increasing your budget in increments—moving from $ 50 to $ 100, then to $ 150, and so forth.

However, many advertisers overlook critical metrics prior to increasing their budgets. It’s essential to monitor your Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) closely. Before scaling, ensure that your ROAS is profitable and that your CPA is consistent. Failure to do so can lead to a decline in campaign performance as you raise your budgets.

2. Cost Caps

The second method of scaling is known as cost caps. This approach is highly effective, particularly when you already have a solid-performing campaign. However, it requires a more advanced understanding as you must manually manage your bids.

Transition to using cost caps only when you have accumulated sufficient data and identified creative assets that are performing remarkably well. By implementing cost caps, you can maintain more control over your ad spend and ensure that you’re reaching your desired CPA while still scaling effectively.

Conclusion

Scaling on TikTok can be done effectively by using either surf scaling or cost caps, as long as you keep an eye on your metrics. As you grow more comfortable with your ads' performance, you'll be able to implement these strategies successfully.

Keywords

TikTok ads
Dropshipping
Scaling
Surf scaling
Cost caps
Campaign Budget Optimization (CBO)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)

FAQ

1. What is surf scaling in TikTok ads?
Surf scaling refers to the method of increasing the budget of a successful ad campaign incrementally. It’s a simple way to scale by bumping the budget up from one level to the next.

2. How do I know if I should scale my budget?
Before increasing your budget, ensure that your ad campaign has a profitable ROAS and a steady CPA. Monitoring these metrics is vital to avoid a decline in performance.

3. What are cost caps in TikTok advertising?
Cost caps are a method of manually managing bids for your ads, allowing you to control how much you're willing to pay per conversion while scaling your campaigns further.

4. When should I switch to cost caps?
You should consider transitioning to cost caps once you have gathered enough data on your campaigns and have identified creative assets that are performing well.

5. Can I use both surf scaling and cost caps together?
While both methods can be effective, they are generally used separately. It’s recommended to master one approach before trying to implement the other for optimal results.