Published on

How to manage Facebook, Google, and TikTok Ads | METRICOOL TUTORIAL

Introduction

Welcome back to another video in our Metricool tutorial series! My name is Alex, and today, I'll be explaining our updated ads interface. With Metricool, you can manage Google Ads, Facebook Ads, and TikTok Ads seamlessly while keeping track of your analytics.

Quick Overview of Connection Setup

To get started, connecting your ad accounts is simple. If you haven't done this before, navigate to the Connections page in your Metricool account. If you're on a different page, click the three lines in the top right corner and select Connections.

Once on the Connections page, you will see options for Facebook Ads, Google Ads, and TikTok Ads. For this tutorial, I will demonstrate the process using a Metricool Spanish account where all three ad types are connected. For each ad type, you will need to log into your account to establish the connection.

After connecting your accounts, go to the Ads tab located at the top of the dashboard. The updated interface displays your current ad campaigns. Here’s what different categories represent:

  • Campaigns: Shows all your active ad campaigns.
  • Groups: Displays your different ad groups.
  • Advertisements: Preview the actual ads you've created.

For Google Ads users, two additional tabs are available:

  • Keywords: View your popular keywords, their quality scores, and performance metrics.
  • Recommendations: This section provides actionable suggestions from Google Ads on how to optimize your campaigns.

Creating an Ad Campaign

Creating an ad campaign is easy. Click the Create Campaign button, and follow these guided steps:

  1. Campaign Name: Start by naming your campaign (e.g., "Test Campaign").
  2. Target URL: Input the URL where traffic will be directed (e.g., your website).
  3. Select Ad Types: You can choose to run Facebook Ads, Google Ads, or both.
  4. Objective: For Facebook Ads, select an objective such as traffic, engagement, leads, or sales.
  5. Ad Placement: Choose where you want your ads shown (Facebook Feed, Instagram Feed, Stories, etc.).
  6. Target Location: Specify areas like cities or countries to focus your reach.
  7. Target Audience Segmentation: Breakdown demographics, including age and language preferences for better targeting.

Upon completion, click "continue" to move to the ad design phase, where you input descriptions, upload necessary media, and preview how the ads will look.

Budget and Campaign Duration

You’ll set your budget in this portion:

  • Choose between a daily or lifetime budget.
  • If you select daily, input how much you want to spend each day. In case of lifetime, provide a total amount.
  • Decide on your bid strategy: automatic or manual bid cap.

Once these details are completed, review everything on the summary page, and if it's good to go, click "Create Campaign".

Reviewing and Managing Ads

Once your ads are running, you can view them within the main Ads page. If you wish to modify your ad accounts, easy access to manage connections and toggle campaigns on and off directly from your dashboard is available, eliminating the need to visit external ad managers.

Analytics Breakdown

Within the Analytics tab, detailed metrics for your ads can be assessed, including reach, results, performance metrics, and even the ability to download data for external reporting.

Conclusion

In conclusion, Metricool's updated ads interface makes managing Facebook, Google, and TikTok ads easy, especially for beginners. This platform simplifies the complexities of ad management, allowing users to focus more on strategy than on the mechanics of ad creation.

If you would like to explore advanced features, consider using the code TRYFREE for 30 days free on any of Metricool's premium plans. For any questions or tutorial requests, please reach out in the comments!

Keywords

  • Metricool
  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • Campaign creation
  • Analytics
  • Budgeting
  • Audience targeting

FAQ

1. What is Metricool?
Metricool is a marketing tool designed to manage social media and ads across various platforms like Facebook, Google, and TikTok.

2. How do I connect my ads accounts?
To connect your ad accounts, navigate to the Connections page and log in to your desired ad accounts like Facebook Ads, Google Ads, or TikTok Ads.

3. Can I run ads on multiple platforms at the same time?
Yes, you can create and manage ads for Facebook and Google simultaneously.

4. What metrics can I track for my ad campaigns?
You can monitor various metrics such as reach, impressions, clicks, conversions, and budget performance.

5. Is there a way to create a report for my ad campaigns?
Yes, you can include ad campaign metrics in your Metricool reports, making it easy to share results with stakeholders.

Read More