Published on

How to Make TikTok Ads in 2023 (Beginner Tutorial)

Introduction

Welcome to this comprehensive guide on how to create TikTok ads for your business in 2023. This tutorial is designed specifically for beginners, and we will walk you through the entire process, from setting up a TikTok for Business account to creating your very first ad. Let’s dive in!

Step 1: Setting Up Your TikTok for Business Account

To get started, you’ll need to create a TikTok for Business account. For your convenience, you can find the sign-up link in the description. Once on the landing page, fill out the required information to access TikTok for Business.

Through the Business Center, you can manage your advertising accounts, add partners, and install pixels to track traffic and conversions. It’s essential to have a Business Center account to streamline your advertising efforts.

Step 2: Creating an Advertiser Account

Now you need to create an Advertiser account. Navigate to the Advertiser accounts section and click on "Create New Account." Enter a name for your account and select your time zone. Once set up, you can access the Ads Manager, where you'll manage your ad campaigns.

Step 3: Understanding the Ads Manager

The Ads Manager is where you'll create and monitor your ads. It displays your current spending, balance, active ad groups, and performance metrics such as clicks and impressions.

TikTok organizes ads into campaigns, with each campaign containing ad groups related to specific targeting and budget settings. Inside each ad group, you can create individual ads or creatives.

Step 4: Setting Up the Pixel for Tracking

Before creating any ads, it's important to set up TikTok’s tracking pixel to monitor your website's traffic and conversions. If you’re using Shopify, follow these steps:

  1. Go to the Shopify backend.
  2. Search for TikTok in the apps section.
  3. Select the official TikTok app and add it to your store.
  4. Connect your TikTok account and set your data collection preferences.

Having the TikTok sales channel connected to Shopify will allow you to rapidly sync product information for your campaigns.

Step 5: Creating Your First Ad Campaign

To create your first campaign, click on “Create Campaign” in Shopify. Assign your campaign a name, set the landing page (ideally a specific product page), and upload your video creatives.

Ensure you test different versions of your ads by uploading multiple videos to see which performs better.

Writing Ad Copy

Using a tool like Bulscribe, generate compelling text for your ads. Include a product description and tweak the tone to appeal to the TikTok audience. Remember, TikTok ads do not allow hashtags or emojis, so exclude these when finalizing your ad copy.

Targeting Your Audience

When targeting your audience, select demographics such as age and gender. Specify behaviors like video interactions from the past week, and choose the location to target (e.g., the United States).

Set your optimization goal to “Complete Payment” to focus on sales.

Budgeting and Bidding Strategies

Set a daily budget for your campaign (starting at $ 20 is ideal). Use the lowest-cost bidding strategy for optimal results, especially when you’re unsure of previous costs per conversion.

Step 6: Submitting Your Ad

Once you’ve filled out all the necessary information and added your budget, click “Submit.” If you have no balance in your TikTok account, you’ll be prompted to add funds before your ad goes live.

Step 7: Accessing Ads Manager

After your ad has been submitted, return to the TikTok Business Center and check the Ads Manager. Here, you’ll view detailed analytics, which allows you to manage and optimize your ads effectively.

Step 8: Connecting Your TikTok Account

Lastly, connect your organic TikTok account to the TikTok Business Center. This will allow for seamless integration between your ads and organic content, expanding your marketing capabilities.

Conclusion

Congratulations! You have now set up your first TikTok ad campaign. As you continue to refine your ads and explore TikTok's advertising tools, you’ll improve your marketing strategy and potentially drive more sales for your business.

Keywords

  • TikTok Ads
  • Beginner Tutorial
  • TikTok for Business
  • Advertiser Account
  • Ads Manager
  • Tracking Pixel
  • Shopify
  • Target Audience
  • Budgeting
  • Bidding Strategies

FAQ

1. How do I create a TikTok for Business account?
To create a TikTok for Business account, visit the TikTok for Business landing page, fill out the required information, and sign up to access the Business Center.

2. Do I need to set up a pixel?
Yes, setting up a TikTok tracking pixel is essential for monitoring traffic and conversions on your website.

3. Can I manage my TikTok ads through Shopify?
Absolutely! You can create and manage your TikTok ads directly through your Shopify account once you connect the TikTok sales channel.

4. What should my budget be for TikTok ads?
Starting with a daily budget of $ 20 is recommended, but you can adjust this based on your advertising strategy and goals.

5. How do I optimize my TikTok ads for better performance?
Analyze your ad performance data in the Ads Manager, test different creatives, and adjust your targeting and bidding strategies based on the results.

Read More