How To Make Money On TikTok Shop (Full Guide)

If you haven't been living under a rock lately, you might have heard about a new way of selling products called TikTok Shop. It's currently trending, and people are making hundreds of thousands of dollars using this method. In today's article, I will explain what it is and how you can take advantage of TikTok Shop to reach the next level. Keep in mind that this isn't just for e-commerce or dropshipping sellers. If you're a creator, partner, or affiliate, you can also benefit from this. And no, I'm not sponsored by TikTok in any way; I genuinely believe that you will make more money with TikTok Shop. So let's not waste any more time and dive in!

What is TikTok Shop?

To quickly summarize, TikTok Shop is a sales channel you implement into your TikTok account, allowing you to sell products directly on TikTok. You can use it in three different ways:

Live Streams: If you have a live stream, you can tag products inside the actual stream, allowing viewers to buy the products you're showcasing without leaving the stream.
Shoppable Videos: Tag a product inside your actual TikTok video that viewers can press and shop from directly. This is great for organic marketing as it removes the friction of directing users to another website.
Shop Page: List all the products you're selling on your TikTok page, allowing people to buy directly from a tab on your profile.

This system leads to less friction and a faster experience, resulting in more sales. Plus, TikTok pages that use this feature tend to get more views.

Setting Up TikTok Shop

Here's how to set up your TikTok Shop:

Create a TikTok Shop Account: Visit seller.tiktok.com and select your region. TikTok Shop is currently available in the United States, United Kingdom, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore.
Login and Sign Up: Press the "Sign Up Now" button and choose your sign-up method. I recommend using the email method for easier management. Fill out the required form and submit it.
Approval: Wait for TikTok to approve your information (usually 24-48 hours).
TikTok Shop Dashboard: Once approved, you'll be redirected to the TikTok Shop Dashboard. Here’s a quick overview of the tabs:
- Home: Overview of your TikTok Shop account.
- Orders: Manage orders, returns, settings, and shipping options.
- Products: Upload and manage the products you’re selling.
- Marketing: Manage promotions such as discounts and deals.
- Ads: Handle paid marketing campaigns.
- Affiliate: Manage affiliate marketing.
- Live and Video: Use live streams to sell products.
- Growth: Connect apps to your e-commerce store.
- Analytics: Track sales and traffic.
- Account Health: Monitor your TikTok Shop’s health score.
- Finances: Manage your earnings.
Connect TikTok Account: Go to "My Account" and "Linked Accounts" to connect your TikTok account.
Upload Products: Go to the "Products" tab, press "Add New Product," and configure everything. If you have a Shopify store with multiple products, consider using an app like "Own Base" to quickly import products.

Detailed Steps for OwnBase Integration:

Install Own Base: Find and install the app from the Shopify App Store.
Connect TikTok Shop: Go to the TikTok Shop section in Own Base and authorize the connection.
Import Products: Select products and add them to TikTok Shop through Own Base. Ensure all details are correct.

Keywords

TikTok Shop
E-commerce
Dropshipping
Live Streams
Shoppable Videos
Shopify
Own Base

FAQ

What is TikTok Shop?

TikTok Shop is a sales channel on TikTok that allows you to sell products directly through live streams, shoppable videos, and a shop page on your TikTok profile.

Who can benefit from TikTok Shop?

E-commerce sellers, dropshippers, creators, partners, and affiliates can all benefit from using TikTok Shop.

In which regions is TikTok Shop available?

It is currently available in the United States, United Kingdom, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore.

How do I set up TikTok Shop?

Create a TikTok Shop account on seller.tiktok.com, log in, fill out the necessary forms, and wait for approval. After approval, you can set up your products and connect your TikTok account.

Can I use TikTok Shop if I have a Shopify store?

Yes, you can use an app like Own Base to import products from Shopify to TikTok Shop, making the process much easier.

What are the main features of the TikTok Shop dashboard?

The main features include order management, product uploads, marketing tools, paid ads, affiliate management, analytics, account health monitoring, and finance management.