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How to Kickstart your TikTok business the right way | Kalodata TikTok Academy

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## Introduction

**Introduction**

In 2023, TikTok stands as an unstoppable trend, making it essential for business owners to consider leveraging TikTok as a sales and marketing channel. This article will guide you through kick-starting your business using a benchmark seller strategy.

**What is a Benchmark Seller?**

A benchmark seller is someone who sells products similar to yours and has already successfully established their business. Analyzing benchmark sellers provides a fast and efficient way to understand your target audience and sales strategy. This approach helps you answer the following questions:

1. How do I operate my own TikTok account? Should I choose live streaming or short videos?
2. Should I incorporate affiliates, and if so, how do I select them?
3. Which products should I prioritize for selling on TikTok?

**Using Kalodata for Insights**

To answer these questions, we can leverage Kalodata.com, a TikTok data analytics and intelligence platform for sales and marketing. Here’s how:

**Step 1: Selecting Your Category and Benchmark Seller**

1. Go to the shop page on Kalodata.com and choose your product category.
2. For illustration, let's select ‘pet supplies’ and set our target benchmark seller’s sales to 50,000 Ringgits in the past 30 days.
3. This filter gives us a list of 14 stores.

**Step 2: Analyze Sales Strategies**

Choose sellers with steady and increasing sales trends by applying the ‘Growing Revenue Trend’ filter. For instance, pick a shop with an overall revenue of 163,000 Ringgits in the past 30 days.

**Operating Your Own Account: Live Streaming vs. Short Videos**

The benchmark seller operates three accounts—two focusing on live streams and one on short videos. The first live stream account emphasizes the streamer’s amiable personality, while the second focuses on product presentation. For pet supplies, an engaging and relaxed atmosphere may keep the audience tuned in longer, increasing purchase likelihood.

**Self-Operations vs. Affiliates**

The benchmark seller generates 78% of sales from self-operated accounts, with the remainder from affiliates. The strategy involves using both top influencers with large followings and many smaller affiliates to maximize outreach.

**Inventory Selection**

Analyze the benchmark seller’s popular products, such as cat food supplements and odor sprays. Examine the prices, top-selling videos, and streams to understand how successful sellers present their goods and what interests their customers.

**Conclusion**

By analyzing benchmark sellers, you can develop a comprehensive strategy combining engaging live streams, self-made videos, and a mix of top and smaller affiliates. Repeating this exercise with other filtered sellers will further enrich your understanding, enabling you to kickstart your own TikTok business successfully.

**Keywords**

- TikTok
- Benchmark Seller
- Kalodata
- Live Streaming
- Short Videos
- Affiliates
- Pet Supplies
- Sales Strategy
- Product Inventory

**FAQ**

1. **What is a benchmark seller?**
   A benchmark seller is a business that sells products similar to yours and has already successfully grown their business. Analyzing their strategies helps you understand your target audience and sales techniques.

2. **Should I use live streaming or short videos for my TikTok business?**
   The choice between live streaming and short videos depends on your product and audience. For example, live streaming with an engaging personality can be effective for products that don’t require detailed introductions.

3. **How should I incorporate affiliates into my TikTok sales strategy?**
   Use a mix of top influencers with large followings and many smaller affiliates to maximize your outreach and sales.

4. **Which products should I focus on selling on TikTok?**
   Focus on popular products in your category, as identified by benchmark sellers. For example, pet supplies like cat food supplements and odor sprays are often successful.

5. **How can I analyze and choose the right benchmark sellers?**
   Use platforms like Kalodata.com to filter and identify sellers with steady and upward trending sales in your product category.

Keywords

  • TikTok
  • Benchmark Seller
  • Kalodata
  • Live Streaming
  • Short Videos
  • Affiliates
  • Pet Supplies
  • Sales Strategy
  • Product Inventory

FAQ

  1. What is a benchmark seller? A benchmark seller is a business that sells products similar to yours and has already successfully grown their business. Analyzing their strategies helps you understand your target audience and sales techniques.

  2. Should I use live streaming or short videos for my TikTok business? The choice between live streaming and short videos depends on your product and audience. For example, live streaming with an engaging personality can be effective for products that don’t require detailed introductions.

  3. How should I incorporate affiliates into my TikTok sales strategy? Use a mix of top influencers with large followings and many smaller affiliates to maximize your outreach and sales.

  4. Which products should I focus on selling on TikTok? Focus on popular products in your category, as identified by benchmark sellers. For example, pet supplies like cat food supplements and odor sprays are often successful.

  5. How can I analyze and choose the right benchmark sellers? Use platforms like Kalodata.com to filter and identify sellers with steady and upward trending sales in your product category.

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