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how to install tiktok pixel | pixel tiktok ads | how to setup tiktok pixel shopify

Introduction

Welcome! This article will guide you through the complete process of attaching TikTok Pixel to your Shopify store, according to the new 2024 update. This tutorial is aimed at users who are either new to the process or facing difficulties because of the recent updates.

Introduction

In this guide, we’ll cover the step-by-step process to install TikTok Pixel on your Shopify store. This will help you track user behavior and optimize your ad campaigns for better conversion rates.

Steps to Install TikTok Pixel on Shopify

Step 1: Getting Started

  1. Log in to TikTok Ads Manager: Click on "Get Start."
  2. Select Web: Proceed by clicking "Next."
  3. Enter Website Link: Paste the URL of your website.
  4. Choose Setup Method: Select "Manual Setup."

Step 2: Creating a TikTok Pixel

  1. Pixel Name: Name your pixel, e.g., "Tanjil Pixel."
  2. Generate Code: Click on "Create" to generate a Pixel Code. Copy the code.

Step 3: Inserting Pixel Code into Shopify

  1. Go to Shopify Store: Navigate to the "Theme" section.
  2. Edit Code: Click on "Edit Code."
  3. Locate Theme.liquid: Find the "theme.liquid" file.
  4. Paste Code: Paste the copied Pixel Code right after the head tag by pressing "Enter" twice.
  5. Save Changes: Save the updates.

Step 4: Verifying Pixel Installation in TikTok Ads Manager

  1. Next Steps in TikTok Ads Manager: Click "Next" to proceed.
  2. Domain Verification: Enter the domain of your site and verify.
  3. Enable Advanced Matching: Enable or disable as per your requirement.

Step 5: Creating Events to Track

  1. Launch Event Builder: This will automatically pop up; click "Add Event."
  2. Complete Payment Event:
    • Click "URL Visit."
    • Trigger the event by adding "thank_you" in the domain URL and click "Confirm."
  3. Add to Cart Event:
    • Click "Button Click."
    • Select the “Add to Cart” button and click "Next."
    • Name the event "Add to Cart" and click "Confirm."

Step 6: Finalizing the Setup

  1. Finish Setup: Click on "Finish Setup."
  2. Verify Identity: Choose email or phone verification to activate your pixel tracking.

Step 7: Testing Your Pixel

  1. Create a Test Ad Campaign:
    • Click "Create" in TikTok Ads Manager.
    • Select "Website Conversion."
    • Attach the newly created pixel (e.g., "Tanjil Pixel").
  2. Check Activity: Test by browsing your store to see if pixel activity is logged.

Keywords

  • TikTok Pixel Installation
  • Shopify TikTok Pixel Setup
  • Pixel Code Insertion
  • Event Tracking
  • Ad Campaign Optimization

FAQ

How do I generate a Pixel Code?

You can generate a Pixel Code in TikTok Ads Manager under the manual setup option after naming your pixel.

Where do I paste the Pixel Code in Shopify?

Paste the Pixel Code in the "theme.liquid" file, right after the head tag.

How do I verify the pixel installation?

Verify the installation by entering your domain name in the TikTok Ads Manager and enabling automatic advanced matching.

How do I create an event for tracking conversions?

Use the "Launch Event Builder" to create events like "Complete Payment" and "Add to Cart."

Can I test if my pixel is working correctly?

Yes, you can test your pixel by creating a test ad campaign and ensuring that the pixel activity is recorded.

By following these detailed steps, you will successfully install and configure TikTok Pixel on your Shopify store, allowing you to monitor and optimize your ad campaigns effectively. If you have any questions, feel free to leave them in the comment box; I will be happy to assist.

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