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How To Increase TikTok's RPM - TikTok Creativity Program Beta 2023

Introduction

If you want to make thousands of dollars every single day like so many TikTok creators do with the TikTok Creativity Program, but you're haunted by the low RPM of 20 cents, then this article is for you. This article outlines a three-step strategy to increase RPM on TikTok, and some of you may even reach $ 2 RPM. And before you think it’s just about creating high-quality content, this strategy actually works. Let’s dive in.

Step 1: Authenticity of the Content

The first step is the authenticity of the content. Are you making videos to engage with viewers or just to get views? Of course, you’ve heard that you shouldn’t repost content but make original content. However, if you run a repost page, there’s a hack to make reposted content look original to the TikTok algorithm.

  • Download the videos you want to repost using SNAPti. app.
  • Edit the video in CapCut by adding effects, subtitles, or a title.
  • Export the video with a different file name.

This process helps the TikTok algorithm recognize your content as original, which can help increase your RPM.

Step 2: Retention Rate

According to TikTok, a qualified view to earn money is 5 seconds, so if your content just reaches the bare minimum, it's only natural to get paid less. To maximize engagement, use a strategy called layering.

  • Create one video with multiple layers. Think of your video as a character, with the main idea being the character's journey. The layers are like side quests—they’re entertaining but not the main journey.
  • Add intentional mistakes. These could be in subtitles, titles, or even using misleading images that encourage comments and engagement.

I’ve done this by intentionally choosing pictures that make someone comment and adding another layer to the video. A YouTube example is a video titled "A Time Traveler's Guide to the Medieval Times," which disguises the main video idea, keeping viewers watching until the end.

Step 3: Create Video on the Right Topics and Niches

Like YouTube, TikTok pays differently based on the niche the video is in. Advertisers pay more for audiences interested in finance than for those interested in mobile games.

  • Use Google Keyword Planner. Type a keyword related to your niche or video and look at the bids. The higher the bid, the more money you’ll likely make.
  • Find high-paying niches. Create content around these topics and experiment to find what makes you the most money.
  • Double down on successful topics. Once you identify a profitable topic, keep creating content within that niche.

Secret Strategy for Real Money

Create a TikTok page focusing on podcast clips but select podcasts in high-paying niches like finance, business, or beauty. Edit these clips using CapCut in a fast-paced way, incorporating effects, subtitles, and other engaging elements. Ensure that something happens on the screen every 2 seconds.

This strategy works because:

  • It's original content.
  • It targets a demographic that’s more attractive to advertisers.
  • It takes only about 1 hour per day to manage.

Keywords

  • TikTok RPM
  • TikTok Creativity Program
  • Content Authenticity
  • Retention Rate
  • Google Keyword Planner
  • High-paying Niches
  • Podcast Clips
  • CapCut

FAQ

1. What is RPM on TikTok?

RPM or Revenue Per Mille is a metric that measures how much money you earn per 1,000 views on your TikTok video.

2. How do I make my reposted content look original to the TikTok algorithm?

Download your video using SNAPti. app, edit it in CapCut by adding effects or subtitles, and then export it with a new file name.

3. What is the layering strategy?

Layering involves creating one video with multiple engaging layers, like intentional mistakes or additional storylines, to keep viewers watching longer.

4. How do I find high-paying niches on TikTok?

Use Google Keyword Planner to research keywords and topics with high advertiser bids, indicating higher potential earnings.

5. What kind of content should I create to make real money on TikTok?

Focus on creating and editing podcast clips in high-paying niches like finance, business, or beauty, and use engaging elements to keep viewers interested.

By following these steps and using these strategies, you can increase your RPM and make significant income through TikTok. Happy content creating!

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