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How To Grow Your Dead TikTok Account

Introduction

If you feel like you're stuck in "200 view jail" or you've recently started posting on an old TikTok account with little success, this guide is for you. Here, we'll discuss seven simple steps to revive your dead TikTok account and boost your views and followers. These steps are backed by practical advice and strategic tips designed to help creators maximize their potential on the platform.

Should You Start Over?

One of the biggest questions I get is whether you should create a new TikTok account. Here's how to decide:

  • If you're completely changing your niche, you might want to start fresh. TikTok shows your videos to audiences likely to be interested in them. If you change topics, the existing audience might not be suitable.
  • If you're consistently getting zero views, your account might be flagged for violating community guidelines. Check your video analytics; if a video says it's ineligible for the For You page, you've likely violated policies. In such cases, a new account might be your best option.

Step 1: Optimize Your Account Settings

  1. Creator Account vs. Business Account: Switch to a Creator account to access commercial sounds crucial for engaging with platform trends. If you're using TikTok Shop, a business account is necessary, but start with a Creator account to grow initially.
  2. Privacy Settings: Ensure your account is public and suggest-to-others settings are off. You want TikTok to show your content to people interested in your niche, not just your personal contacts.

Step 2: Define Your Niche

A clear niche is essential. TikTok needs to know who to show your videos to. Be consistent with your topic to avoid confusing the algorithm, which could lead to fewer views.

Step 3: Optimize Your Profile

Think about the viewer's journey. After seeing your viral video, they will visit your profile. Your bio should be about how your content benefits them. Use pinned videos and playlists to create a "binge bank", encouraging viewers to watch more of your content and follow you.

Step 4: Curate Your For You Page

Follow creators within your niche to study what's working for them. Spend 5-10 minutes a day scrolling your feed, marking unrelated videos as not interested and engaging with those within your niche to train TikTok's algorithm.

Step 5: Conduct Content Research

Spend 10-15 minutes every day doing research. Look at trending topics, successful hooks, and formats. Save useful videos into collections for future reference. Study your analytics regularly to see what's working.

Step 6: Consistent Posting Schedule

  • Posting Times Don't Matter: Post any time of day. Focus on showing up daily rather than timing.
  • Frequency Over Quantity: You don't need to post three times a day. Consistent quality content is key.
  • Drafts and Stock Footage: Have videos saved as drafts and use simple text-based videos to keep up with daily posting.

Step 7: Strengthen Your Mindset and Take Responsibility

Focus on actions you control—posting daily and doing your research. Adopt a mindset of taking responsibility for your views and learn from what works and what doesn’t.

Additional Tips for Success

  1. Be Consistent: Use strategies like the MinMax rule and maintaining a video in the drafts.
  2. Strengthen Your Mindset: Separate yourself from the views and focus on the process.
  3. Take Responsibility: Use your views as a gauge and continually experiment and learn.

Understanding how the TikTok algorithm works is crucial. Here's a video that goes in-depth on that topic and provides additional strategies to leverage it for success.

Keywords

  • TikTok algorithm
  • Creator account settings
  • Niche optimization
  • Profile optimization
  • Consistent posting schedule
  • Content research

FAQ

Q: Do I need to create a new TikTok account if my views have dropped?

A: You might want to consider starting over if you're changing your niche or if your account has been flagged for policy violations.

Q: What account settings are crucial for growth?

A: Ensure your account is a Creator account, set it as public, and turn off "suggest your account to others" to optimize who sees your content.

Q: How important is defining a niche?

A: Extremely important. A clear niche helps the algorithm show your content to the right audience, resulting in better engagement.

Q: How often should I post on TikTok?

A: Aim to post daily. Consistency is more important than the specific time you post.

Q: Should I worry about the quality of my videos?

A: While quality is important, consistency and learning from your analytics are key. Don’t let perfectionism prevent you from posting regularly.

Q: How can I use my For You page for content research?

A: Follow creators in your niche and engage with their content. Use the For You page to study what works well within your niche and apply those lessons to your content.

By following these detailed steps, you can revive your TikTok account and start seeing more engagement and growth in views and followers.

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