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How To Grow On TikTok In 2024 | The only TikTok growth video you need

How To Grow On TikTok In 2024 | The Only TikTok Growth Video You Need

If you're looking to grow on TikTok quickly, even starting from zero, here is the exact strategy you need. Stick around until the end to learn what mistakes are keeping creators stuck at around 200 views.

Understanding TikTok: The First Step

Believe it or not, the first step isn't to start creating content—it's to study the platform. Understand how TikTok works, what types of content are performing well, and what topics are popular in your niche. Misunderstanding these factors will make it hard to surpass 200 views.

How to Study TikTok

  • Mindful Scrolling: Stop scrolling mindlessly and start consuming content strategically. Analyze what grabs your attention, what makes you want to stay or share a video, and what causes you to lose interest.

  • Intentional Consumption: Spend at least 10 to 15 minutes daily analyzing your feed. Use this time to note trending sounds, hooks, and the style of videos in your niche.

It’s recommended to maintain two TikTok accounts—one for your business and one for fun—to optimize your research and avoid mixing content types.

Optimizing Your Profile

Before posting, make sure your profile is set up to convert viewers into followers. Here’s how to optimize it:

  • Profile Picture and Username: Your profile photo and username should reflect what you want to be known for. For instance, if you’re a weight loss coach, a username like “GetFitWithMike” and a relevant photo are suitable.

  • Account Name: Different from your username, your account name should include keywords that people might use to discover you. For instance, a fitness coach could use “Fitness Coach Mike.”

  • Bio: Use the 80 characters in your bio to convey what value someone will get from following you. Make it about what your account offers, not about you.

  • Link in Bio: After hitting 1,000 followers, use this link to offer a freebie to grow your email list and possibly sell digital products.

Picking a Niche

Choosing a niche will help you grow faster on TikTok, although it's not absolutely necessary. Picking a niche means understanding:

  • The Problem You Solve: Define what problem you solve and who has that problem.
  • Unique Perspective: Infuse your unique personality and perspective into this solution.

This framework works differently for educational content creators compared to entertainers. The latter may not need to niche down as much.

Start Fresh: If Needed

If you already have a TikTok account but want to take it seriously, consider starting a new one if you’re changing niches, haven’t posted in a while, or have been using the account randomly.

  • Optimize Your For You Page (FYP): Follow other creators in your niche and engage with their content to train the algorithm.

Setting Your Account For Success

  • Privacy Settings: Turn off notifications for contacts and Facebook friends to prevent TikTok from showing your videos to unintended audiences.

  • Stay Personal: Avoid switching to a business account to keep access to trending sounds.

Content Strategy

There are three types of content you should focus on:

  1. Evergreen Content: Search-friendly, how-to content that remains relevant over time.

  2. Viral Content: Trending sounds and formats meant to get discovered by new audiences.

  3. Depth Content: Behind-the-scenes, storytelling, and engaging content to build loyalty.

Organizing Content

  • Collections: Use the "Collections" feature on TikTok to organize "Ideas" for viral content and "Hooks" for evergreen content.

  • Save B-Roll: Constantly film everyday activities for future 7-second videos with text overlays.

Posting Frequency and Timings

  • Consistency Over Frequency: Posting consistently (even once a day) is more crucial than posting multiple times a day. Quality beats quantity.

  • Flexibility in Posting Times: Ideal posting times are around 12 PM, 4 PM, and 7 PM, but don’t stress too much over exact times.

Optimal Video Length

  • Variety is Key: Mix up your video lengths. The best length varies by niche. Some short videos can outperform longer ones.

Hashtag Strategy

  • Relevance Over Popularity: Use relevant, niche-specific hashtags. Four to six hashtags are sufficient.

Watch Time is King

  • Sample Audiences: TikTok shows your content to sample audiences first. Your views depend on how long these people watch your video.

  • Checkpoint System: Your video undergoes multiple performance reviews at different view thresholds.

TikTok Monetization

The new Creator Rewards program offers better ad revenue sharing but requires at least 10,000 followers and 100,000 views in the last 30 days. Only videos over 1 minute are eligible.

Common Mistakes to Avoid

  • Not Consistent: In posting or content topic.

  • Blaming the Algorithm: Focus on improving content.

  • Deleting Videos: Removes helpful data for TikTok and could flag you as a spammer.

Interacting with Your Audience

  • Replying to Comments: Increases engagement and helps the algorithm.

Conclusion

It's not just about initially creating content. The goal is to understand the platform, optimize your profile, consistently provide value, and interact with your audience to grow on TikTok.

Keywords

  • TikTok growth
  • Content strategy
  • Evergreen content
  • Viral content
  • Depth content
  • Profile optimization
  • Niche selection
  • Consistency
  • Hashtag strategy
  • Watch time
  • TikTok monetization

FAQ

  1. How do I start growing on TikTok from zero? Start by studying the platform, then optimize your profile and decide your niche before creating content.

  2. Is it necessary to have two TikTok accounts? Yes, one for business and one for personal use to keep your engagement focused on your niche.

  3. What type of content should I post? Stick with a mix of evergreen content, viral content, and depth content.

  4. How important are hashtags on TikTok? While important, they have a minimal impact compared to the relevance and quality of your content.

  5. How can I monetize my TikTok account? Focus on building your email list and use the Creator Rewards program, which requires specific follower and view counts.

  6. Why am I stuck at 200 views? It’s likely due to insufficient watch time or your content not attracting the right audience.

  7. Is it okay to delete videos? No, deleting videos can harm your data metrics and potentially flag you as a spammer.

  8. Does posting time matter? Not significantly. Focus more on content quality and consistency.

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