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HOW TO GROW ON TIKTOK IN 2024 | I’ve grown by 200,000 in 1 year using these strategies

Introduction

Introduction

Growing on TikTok can be challenging, but the strategies, tactics, tips, and hacks I’m going to share with you will make it significantly easier. I’m Rachel Peterson, known as @themrspeterson on TikTok, and I’ve amassed 1.2 million followers. Despite facing setbacks, such as losing 200,000 followers in a month, I've rebounded with new strategies that helped me grow by 200,000 followers this year alone. Let’s dive into these actionable steps.

Frequency

Tough Love Moment

Frequency is your best friend on TikTok. While posting 3-5 times a week might seem appealing, it won’t yield significant growth. Instead, aim for 3-5 postings per day, Monday through Friday. Each video has a long shelf life and can gain traction months or even years later.

Text On Screen

Maximize your video’s reach by adding text on screen. Many TikTok users watch without sound, so having engaging text above your head captures attention. Adding clickbaity emojis can also enhance engagement. Good emojis to use include the mind-blown emoji, the gasping emoji, and scaling graphs.

Hashtag Strategy

Use the 3x3 hashtag strategy for growth:

  1. Who: 1-3 hashtags that describe your target audience.
  2. What: 1-3 hashtags that explain the video content.
  3. Why: 1-3 hashtags outlining why the video is important, addressing pain points.

Jump Cuts vs. No Jump Cuts

There are two effective video styles:

  1. With Jump Cuts: Reset attention every 3-5 seconds to keep viewers engaged. Use different angles and backgrounds.
  2. Without Jump Cuts: Videos with lots of text should be shorter than the time it takes to read the text. This encourages multiple views, boosting your retention and reach.

SEO Captions

Incorporate SEO (Search Engine Optimization) in your captions to improve your discoverability. Use tools like SEMrush, vidIQ, TubeBuddy, or AnswerThePublic to identify what people are searching for. Incorporating these terms in your captions can drive more traffic to your videos.

Value and Variety (The Two V’s)

Value

Provide value with an umbrella topic (your specialty) and 6-12 subtopics. For instance, my specialty is organic social media, and my subtopics include TikTok, YouTube, Instagram, Twitter, organic lead generation, etc. Always follow the structure: Hook, Value, CTA (Call To Action).

Variety

Mix it up with non-specialty content to showcase your personality. This could include personal interests, funny stories, trending content, etc. Businesses and brands should also share diverse content to appear more relatable and personable.

Outbound Engagement

Engage with others by commenting on their viral content. Positive comments can attract people back to your profile and expand your network. This technique has connected me with celebrities who now interact with my content.

Conclusion

These strategies, focusing on frequency, text on screen, hashtag strategy, SEO captions, value and variety in content, and outbound engagement, can significantly boost your TikTok growth.

Keywords

  • TikTok growth
  • Frequency
  • Text on screen
  • Hashtag strategy
  • Jump cuts
  • SEO captions
  • Value and variety
  • Outbound engagement
  • Viral content

FAQ

  1. Q: How many times should I post on TikTok daily?

    • A: Aim for 3-5 postings per day, Monday through Friday.

  2. Q: Why is text on screen important?

    • A: Many users watch TikTok without sound. Text on screen captures attention and ensures users understand your content.

  3. Q: What is the 3x3 hashtag strategy?

    • A: Use one to three hashtags for your target audience, one to three for the content description, and one to three for explaining the video’s importance (pain points).

  4. Q: Should I use jump cuts in my videos?

    • A: You have two options—use jump cuts to reset attention every 3-5 seconds or no jump cuts with lots of text for shorter videos.

  5. Q: How can I use SEO in my TikTok captions?

    • A: Use tools like SEMrush, vidIQ, or AnswerThePublic to find searchable terms and incorporate them into your captions.

  6. Q: What kind of variety should I incorporate in my content?

    • A: Include non-specialty content such as personal interests, stories, and trending topics to showcase your personality.

  7. Q: What is outbound engagement, and why is it important?

    • A: Commenting positively on others’ viral content can draw attention back to your profile and broaden your network.

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