How to Get TikTok Shop Affiliates to Promote Your Products

One of the most overpowered features of TikTok Shop that sets it apart from other marketplaces is its unique ability to seamlessly connect with creators. These creators make videos about your products, promote them, and automatically get a commission with each sale they generate. This powerful model provides you with a lot of user-generated content that you don’t have to pay for unless a sale is made. Here’s a detailed guide to leveraging TikTok shop affiliates to boost your sales.

Understanding the Affiliate Setup

To get started, navigate to your TikTok Shop Seller Center and click on the affiliate section to access your affiliate setup. There are three plans you can set up:

Shop Plan: A universal commission rate for all your products. For instance, setting a 20% commission rate will apply to all products but can be overridden by specific settings.
Open Plan: Allows you to specify commission rates for individual products, overriding the shop plan.
Targeted Plan: Invite specific creators and offer them a higher commission rate tailored to them. However, convincing targeted creators to join can be challenging.

Commission Rates and Examples

The commission rate you choose impacts how aggressively you can attract affiliates. Here are a few practical examples:

A product priced at $ 37.40 offers a 10% commission.
Another product for $ 9 offers a 40% commission.
A best-seller priced at $ 940 offers a 15% commission.
Other products offer between 10% to 15%, aligning with TikTok's recommendations.

Calculating Your Margin

To decide on the commission rate, you need to understand your margins. The formula is as follows:

Margin = (Gross Profit / Revenue) x 100

For example, if you sell a product for $ 25, and your total cost is $ 12, your profit is $ 13. Divide this by the selling price ($ 25), and multiply by 100 to get a margin of 52%. Typically, it's wise to set the commission at half your margin, which in this case would be around 26%.

5 Ways to Get Affiliates to Promote Your Products

Open Plan: Place all your products in an open plan so they appear in the TikTok shop marketplace.
Generous Commissions: Offer higher commissions initially to build momentum.
Create Videos Yourself: Start making videos yourself and tag your products to gain initial exposure.
Free Samples: Activate the free sample feature to encourage creators to ask for your product and make videos.
Manual Invitations: Invite specific creators to become affiliates manually.

Bonus Tip

Include a thank-you note in every shipped package, prompting customers to make TikTok videos featuring their new products and tag them for commissions. Your existing customers can be your best promoters, driven by their genuine excitement.

Keywords

TikTok Shop
Affiliate Marketing
Commission Rates
User-Generated Content
Product Promotion
Free Samples
Creator Content

FAQ

Q: What is a TikTok Shop Affiliate Setup? A: It refers to setting commission plans like Shop Plan, Open Plan, and Targeted Plan for your products to attract creators who promote and sell your products in exchange for a commission.

Q: How do I calculate my profit margin? A: Use the formula: Margin = (Gross Profit / Revenue) x 100. For example, if your product costs $ 25 and your total cost is $ 12, your profit is $ 13. Dividing $ 13 by $ 25 and multiplying by 100 gives a margin of 52%.

Q: What commission rate should I offer? A: Typically, offer a commission that's half your profit margin. If your margin is 52%, a 26% commission rate would be wise. However, for initial momentum, consider being more generous.

Q: How do free samples work in TikTok Shop? A: Enable the free sample feature in your affiliate center, allowing creators to request your products. Upon approval, they will make videos featuring your products, boosting visibility and sales.

Q: How do I manually invite creators? A: Use the 'Find Creators' feature in the affiliate center to search and invite specific creators who align with your brand vision.