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How to Get More High-Quality Leads from Facebook Ads in Just 10 Minutes | Proven Strategy 2024

Introduction

Welcome back! In today’s session, we are diving into how to generate high-quality leads from Facebook ads in just 10 minutes. A prevalent complaint among business owners has been the high number of spammy and low-quality leads being generated through Facebook ads, which can significantly impact their business.

So, are you facing similar challenges? If so, stick around because I’m about to share a straightforward yet effective tweak that can help you transform your results and consistently acquire high-quality leads.

The Secret to High-Quality Leads

First and foremost, you need to stop using Facebook's prefilled questions in lead forms. Even though this feature appears to be quite convenient, it often results in unengaged leads—those who don’t even remember filling out your form.

Here’s what you should do instead:

  1. Custom Short Answer Questions:

    • Delete all prefilled questions and replace them with custom short answer questions that require key information, such as name, phone number, and email. This small change encourages leads to actively engage with your form, making it more likely that they will remember you and respond to follow-ups.

  2. Customize Your Lead Form:

    • Your lead form must resonate with the corresponding ad that directed the lead to your page. Whether you're offering a free SEO audit or scheduling a consultation, ensure your form introduction is clear and directly related to your ad promise. This consistency builds trust and increases the odds of leads providing accurate information.

  3. Metrics of Accuracy and Engagement:

    • By requiring leads to manually enter their information, you are more likely to receive updated and valid contact details. This not only enhances the quality of your leads but also increases the chances of successful follow-ups and conversions.

Remember, high-quality leads are only the beginning; once you have them, it’s crucial to close the deal effectively.

Practical Steps in Meta Ads Manager

Now, let’s move on to the practical implementation through Meta Ads Manager.

  1. Create a New Campaign:

    • Open your Ads Manager and click on "Create." Choose the "Leads" campaign objective and then click “Continue.”

  2. Define Your Campaign Settings:

    • Name your campaign, enable the Advantage Campaign Budget, and define your daily budget.

  3. Define Your Ad Set:

    • Name the ad set, select instant forms as your conversion location, and choose your Facebook page. Set your performance goal to maximize the number of leads.

  4. Audience Control:

    • Define your audience by including specific locations while enabling Advantage Plus audience technology, which automatically finds your ideal viewers.

  5. Create Engaging Ads:

    • Use AI tools to generate compelling ad text and images that cater to your audience.

  6. Create Lead Forms Carefully:

    • When creating lead forms, select "Higher Intent" as your form type. Remove all prefilled question options and use custom questions to gather required information.

  7. Add a Privacy Policy:

    • Don’t forget to link to your privacy policy when creating forms.

Once everything is set up, be sure to save your changes and publish your campaign!

Conclusion

By implementing these straightforward adjustments, you can enhance the quality of your leads through Facebook ads significantly. Remember, the key lies in engagement and customization. If you have any questions or need further help, feel free to ask in the comments. Thank you for your valuable time, and have a wonderful day!

Keywords

high-quality leads, Facebook ads, lead generation, custom questions, engage leads, privacy policy, business strategy, Ads Manager, market campaign.

FAQ

1. Why are my leads from Facebook ads low-quality?

Many businesses face the common issue of generating low-quality leads because of the use of prefilled questions in lead forms, which do not engage users actively.

2. How can I improve my lead quality from Facebook ads?

Customizing your lead forms by replacing prefilled questions with manual entry questions will lead to more engaged leads and higher quality information.

3. What type of questions should I add to my lead forms?

Utilize custom short answer questions for essential information like name, contact number, and email, instead of relying on prefilled templates.

4. How do I set up a Facebook lead generation campaign?

Open Meta Ads Manager, create a new campaign with your objectives, define your audience, and customize your ad and lead forms according to the discussed strategies.

5. Is having a privacy policy necessary?

Yes, incorporating a privacy policy link is crucial for trust and compliance regulations when collecting personal information from leads.

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