How To Find Winning Dropshipping Products In 2024

Introduction

Since you clicked on this article, I'm going to make an assumption that you're trying to get into dropshipping. You likely know that the biggest factor towards your success is the product you're selling. However, you're struggling to find winning products, and everything you test seems to fail. You may have tried spending weeks creating organic content or hundreds of dollars on paid ads, only to see no results.

This was me five years ago when I was just getting started in dropshipping. Nothing changed until I learned the five principles of product research. Once I understood these principles, I was able to generate consistent millions of dollars in revenue annually on my stores. And to be clear, this isn't some clickbaity article. I'm not trying to sell you anything later. These are genuinely the five things that will completely change your approach to product research.

Understanding What a Winning Product Looks Like

Before diving into the five principles of product research, it's crucial to understand what a winning product looks like. Every single winning product I’ve ever seen always has these eight characteristics:

Characteristics of a Winning Product

Solves a Problem: The product must solve a problem for a specific and passionate group of people.
Amazing Margins: You need to be able to sell the product for 3-5 times the cost of purchasing it from the manufacturer.
Lightweight and Small: This helps with shipping and building a brand long-term.
High Quality: The product must actually work and solve the problem effectively.
Proprietary Elements: Ideally, there should be something proprietary about the product, even if it’s just branding or a logo.
Evergreen: The product should be sellable year-round, not just in specific seasons.
Market Proven: The product should already be sold on the market with successful competitors, proving there's demand.
High AOV and LTV: The product should naturally have a high average order value (AOV) and lifetime value (LTV).

The Five Principles of Product Research

1. Conscious Scrolling

Conscious scrolling on social media platforms is a great way to find potential winning products. You're also exposed to how other people are marketing these products. Pay attention to the following:

Products that fit the eight-point criteria.
Winning ads, understanding how they hook viewers and build purchase intent.
Trends, societal mindsets, and the types of content that are garnering attention.

2. Paid Research Tools

While there are many paid software options that offer lists of potential winning products, I don't recommend them as they limit your understanding of societal trends and are highly competitive. However, they can be useful if used correctly.

3. Product Validation Process

After finding a potential product, validate it by searching for the main keyword in platforms like Amazon, Google Shopping, AliExpress, etc. Study the competitive landscape, pricing, and customer reviews. Understand the psychology behind who is buying these products.

4. Testing the Product

Build a Shopify store around your product, order it to your house, and start making organic videos for social media. Remember that most videos will flop initially. However, consistent work will help you develop invaluable skills.

5. Rinse and Repeat

If a product doesn’t meet expectations, you'll need to start the process over again. To help with this, I’m providing free, professionally-designed Shopify stores preloaded with eight winning products. These stores are custom-designed and include a free course to support your dropshipping journey.

Conclusion

Finding winning products is a systematic process that involves understanding what makes a product successful, researching effectively, validating your choices, testing thoroughly, and being prepared to start over if needed.

Keywords

Dropshipping
Product research
Winning product
Product validation
Shopify store
Social media marketing
Customer psychology
Paid advertisements
High AOV and LTV

FAQ

Q: What are the characteristics of a winning dropshipping product? A: A winning dropshipping product solves a problem, has amazing margins, is lightweight and small, high quality, has proprietary elements, is evergreen, market-proven, and has high AOV and LTV.

Q: How important is product validation in dropshipping? A: Product validation is extremely important. It allows you to understand the competitive landscape, pricing, customer reviews, and the psychology behind who is buying the product.

Q: What is conscious scrolling? A: Conscious scrolling involves actively analyzing social media platforms not just for potential products, but also for marketing strategies, societal trends, and content that garners attention.

Q: Why should I avoid using paid product research tools? A: Paid tools can limit your understanding of societal trends and are often highly competitive due to many dropshippers using the same data.

Q: How do I get started with testing a product? A: Build a Shopify store around your product, order it to your house, and create organic videos attempting to go viral on social media. Persistence is key, as most videos may not perform well initially.

Q: What if my initial product doesn’t succeed? A: If your initial product doesn't succeed, you will need to rinse and repeat the process. It's crucial to continually test and validate new products until you find a successful one.