How To Drive Leads with TikTok for FREE | TikTok Marketing for Business

Love it or hate it, TikTok is the fastest growing social media platform that offers a huge opportunity for small businesses to reach more customers through organic video marketing activities. You can now also generate leads through not only paid TikTok ads but through organic TikTok videos.

Hey guys, Stuart here. Welcome back to my channel and thanks for joining me if it’s your first time visiting. Today, I'm going to walk you through how to set up and drive leads through TikTok without using paid TikTok ads. This is achieved through TikTok's relatively new lead generation feature for businesses.

Before we go ahead and launch into this TikTok lead generation tutorial, consider subscribing if you haven't done so already. That way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge, and tools to help your small business thrive online.

With that happy note, let’s dive into lead generation with TikTok.

Getting Started

To start driving leads with TikTok completely for free, you will need a TikTok business account. TikTok will guide you through the simple process of shifting your personal TikTok account into a business account. Once you've uploaded the requested business information, TikTok will review your account. For me, it took less than 24 hours for the review process to turn my personal TikTok account into a business account.

Once you've done that, navigate over to your profile and click on the three lines in the top-right corner. Then come down and locate Business Suite. Click on "Get Leads" down below and choose the goal that you want to use. For me, I’m going to use “Get Quote.”

When you create, upload, and publish a video, you will see a call-to-action button “Get Quote” on your video. Potential customers that find your videos organically can click on “Get Quote,” driving leads into your small business. This feature used to only be available through TikTok ads but is now available through organic videos as well. Additionally, this call-to-action button will appear on your profile.

After selecting your goal, you can customize the introduction to your leads form. Ensure the form is simple for potential leads to fill in their information. You can choose the contact information you need and review the form details before submitting.

Creating Video Content

If you're unsure where to start when creating video content for TikTok, you can use a powerful video maker called InVideo. InVideo allows you to create lead generation TikTok videos in minutes. Head over to invideo.io (or use the link provided in the original video description) to get started. You can test the software for free, although upgrading to a paid plan removes the watermark on your downloaded videos.

To create a video, navigate to templates on InVideo and select a pre-made template. Use filters to change the aspect ratio to Portrait (for TikTok videos). You can customize various elements within the template to suit your business needs. Here’s a brief introduction to creating an effective lead generation TikTok video.

Once you have created your video, export and download it. Then, upload this video to your TikTok business account. When the lead feature is enabled, you can add your lead generation link.

Conclusion

That’s it for this brief TikTok lead generation tutorial for beginners. If you have any questions about this process, make sure to drop them below. Thanks for watching the tutorial all the way through. Make sure you leave a like and subscribe to this channel. See you in the next video. Take care, everyone!

Keywords

TikTok business account
Lead generation
Organic video marketing
InVideo
Call-to-action button
TikTok ads
Small business marketing

FAQ

Q: How long does it take for TikTok to review my business account?
A: It typically takes less than 24 hours for TikTok to review and convert a personal TikTok account to a business account.

Q: Can I generate leads on TikTok without paying for ads?
A: Yes, TikTok now allows businesses to generate leads through organic videos without using paid ads.

Q: What is InVideo and why should I use it?
A: InVideo is a powerful video maker that helps you create lead generation TikTok videos in minutes. It offers pre-made templates that you can customize to save time.

Q: Do I need a paid plan on InVideo to download videos without a watermark?
A: Yes, you’ll need to upgrade to a business plan or unlimited plan to download videos without the InVideo watermark.

Q: How can I customize the lead generation form on TikTok?
A: You can add an introduction, choose the contact information you want to collect, and preview the form to ensure it meets your needs before submitting.