Published on

How To Create Tiktok Organic Videos That ACTUALLY Convert

Introduction

You wake up excited to check your Techno account and see that you finally managed to go viral with 800,000 views overnight. You check your Shopify dashboard, already imagining the Lamborghini in the garage. However, when Shopify loads, you find you have only made two sales. This scenario is more common than you might think. So, let's dive into a step-by-step formula on how to convert views into sales.

Identifying Common Problems

Before jumping to solutions, let's list some common problems that could be the reason why you went viral but didn’t make significant sales:

  1. You went viral in a country where people cannot afford your product.
  2. Your video reached the wrong audience (e.g., a pet product going viral in a baby niche).
  3. You used too much controversy and went viral for the wrong reasons.
  4. Your product is not clearly visible in the video.
  5. Your product does not appeal to the audience.
  6. You did not follow up with call-to-action videos.
  7. You forgot to include a link in your bio.

Dispelling a Major Myth

Many people believe that they didn't make sales because their store wasn’t optimized well enough. Let me tell you, the store is not your problem in 95% of the cases. We have seen people make significant money with organically terrible-looking stores. Serious issues like not being able to checkout can affect sales, but they are rare.

Analyzing Your Viral Video

Let’s establish this: your videos can be more or less sales-driven. You can go viral for the right reasons or the wrong ones.

Example of a Perfect Sales-Driven Video

Video Description:

  • Show a before and after comparison with a product like a glass mouse mat.
  • Highlight the problem (e.g., a traditional cloth mouse pad is less efficient).
  • Clearly demonstrate how much better your product is.

This type of video goes viral purely because of how good your product is.

Example of Going Viral for the Wrong Reasons

Video Description:

  • Use controversial content, such as making statements about sensitive topics (e.g., LGBTQ discounts).
  • This approach often goes viral due to debates and discussions generated in the comments.

While it's easy to go viral this way, it doesn’t lead to sales because the content is not aligned with your product.

Implementing Effective Strategies

Salesy Follow-Up Videos

After going viral, your next videos should aim to convert the views into sales:

  1. Create more sales-oriented content.
  2. Reply to comments with video replies, addressing where to buy, available colors, etc.
  3. Include clear call-to-actions (CTAs).

Consistent Call-to-Actions

Always include CTAs in your videos. Even if they might reduce your virality slightly, they will increase your sales.

Focus on Sales, Not Views

Remember, the goal is to make money, not to become an influencer. Bad traffic sticks to your channel, making it tougher to make sales if you continue going viral for the wrong reasons.

Closing Thoughts

If you want personalized advice on how to improve your TikTok organic strategy, consider signing up for our program. We offer step-by-step guidance and support to help you convert viral moments into significant sales.

Keywords

  • TikTok
  • Organic Videos
  • Sales Conversion
  • Viral Content
  • Call-to-Actions
  • Audience Engagement

FAQ

1. Why am I not getting sales despite going viral?

You might be reaching the wrong audience, using controversial content that doesn’t align with your product, or failing to include effective call-to-actions.

2. Is my store layout affecting my sales?

In 95% of cases, the store is not the problem. If you have serious issues like the inability to checkout, those need to be fixed, but otherwise, focus on your content and engagement.

3. How can I turn viral views into sales?

Follow up your viral video with more sales-driven content. Reply to comments with video replies and include clear call-to-actions.

4. Should I use controversial content to go viral?

While controversial content can help you go viral, it often does not translate to sales and may attract the wrong audience.

5. What should I do if my videos go viral for the wrong reasons?

Shift your focus to creating videos that are more aligned with your product and include strong call-to-actions to convert the right audience into buyers.

Read More