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How To Create HIGH CONVERTING TikTok Ads in 2023 (Step-By-Step)

Introduction

In today's video, I'm going to show you how to create high converting TikTok ads in 2023. It's Chase Chapel here, your favorite digital marketer. I help some of the biggest brands and creators you definitely know and love with their Facebook and TikTok ads. I have thousands of students taking my online classes where we scale their brands using paid ads and organic Style videos. We've taken brands from $ 40K to $ 300K per month with TikTok ads, including Brands like Bad Society Club, who did $ 110K in a single day using our viral TikTok strategies.

If you are interested in joining our ads Mastery one-on-one mentorship, make sure to DM the word "mentor" on Instagram. In our mentorship, you can see similar results like our students here. Also, don't forget to like and subscribe because we release new videos every Friday to help you get more results with your Facebook and TikTok ads. Now, let's get into this video.

Leveraging TikTok's Creative Center

Step 1: Access the TikTok Creative Center

We're going to use a new tool released by TikTok called the TikTok Creative Center. Start by going to the TikTok Creative Center, hover over "Inspiration," and go to "Keyword Insights."

Step 2: Understanding Keyword Insights

You might know about TikTok’s creative insights tool or their top ads dashboard. However, what makes the keyword insights tool special is that it allows us to understand what keywords make your videos convert. This tool compiles keywords from different industries and provides analytics for each keyword, showing us how effective they are in driving results.

Step 3: Analyzing Keyword Popularity and Metrics

For example, words like "free shipping" have 7,000 impressions. You can examine the click-through rate, conversion rate, CPA (Cost Per Action), and overall cost for each keyword. This data helps understand the behavior of audiences and adjust your strategies accordingly. For instance, the keyword "Swipe left" has a 2% click-through rate, a 41% conversion rate, and an average cost per result of only $ 2.

Step 4: Drill Down on the Data

You can select details to understand how to create content similar to what's working and how you can leverage specific keywords. The keyword insights tool provides data such as:

  • Keyword usage
  • Voice overlay or add text
  • Click-through rates and conversion rates

Step 5: Creating High Converting Content

Look for common keywords and themes in successful ads. As an example, many successful ads use a narrative style of first-person point of view, addressing the audience directly and even explaining the benefits and usage of the product within the video.

Step 6: Using the Data to Optimize Your Ads

Use the data-driven insights to create ads. For example, if certain keywords like "Swipe left" or "free samples" show high conversion rates, incorporate these elements into your ads. The power lies in leveraging both the written and spoken keywords effectively within your videos.

Advanced Tips: Cross-Referencing with the Top Ads

You can take it a step further by using the "Top Ads" feature. Copy and paste keyword phrases here to find exact ads and delve deeper into their performance metrics. Compare these metrics with your own to make informed adjustments.

Keywords

Some important keywords based on analysis include:

  • Free Shipping
  • Swipe Left
  • 50% Off
  • Best Sellers
  • Voice Overlay
  • Add Text
  • Conversion Rate
  • Click-Through Rate (CTR)
  • Cost Per Action (CPA)

FAQ

Q: What is the TikTok Creative Center?

A: The TikTok Creative Center is a tool provided by TikTok that helps marketers analyze and utilize keywords to create high-converting ads.

Q: How can I see which keywords are performing well?

A: Use the Keyword Insights tool within the TikTok Creative Center to review metrics such as popularity, click-through rate (CTR), and conversion rate.

Q: Can I use the data to create my own ad content?

A: Yes, you can drill down on the data to see which keywords and ad formats are converting and use these insights to create your high-converting content.

Q: What should I consider when selecting keywords?

A: Look for keywords with high click-through rates and conversion rates. Also, consider the context—whether the keywords appear in voice overlay, add text, or video text overlay.

Q: Can I cross-reference keywords with top ads?

A: Yes, you can use the "Top Ads" feature to compare specific keywords and ad formats, analyze their success metrics, and apply the insights to your campaigns.

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