How To Create High Converting TikTok Ad Creatives (FREE COURSE)

Introduction

Tick Tock ads are growing in popularity within the digital marketing sphere. Many brands are shifting their advertising budgets from platforms like Facebook, Snapchat, and YouTube over to TikTok. The high conversion rates and enormous attention on TikTok provide a multitude of opportunities for sales. However, many brands make a key mistake repeatedly, which affects their conversion rates. This article will guide you on how to create high converting TikTok ads based on scientific data and extensive testing, ensuring success for any brand or business.

Who Am I?

Hi, I’m Chase Chapel, your favorite digital marketer. Our team helps some of the biggest brands and creators you know succeed with Facebook ads, TikTok ads, and even Google ads. We have hundreds of students in our online training programs, with many becoming six and seven-figure earners. Make sure to like and subscribe to stay updated with our top-tier marketing insights.

The Science Behind TikTok Ads

Over the past 90 days, we’ve spent $ 600,000 on TikTok for testing various ad strategies. The insights from this intensive study are purely data-driven and devoid of personal opinion. Here's a breakdown of what we found:

High Conversions - $ 600,000 in spend resulted in 147 million impressions, 2 million clicks, and an average cost-per-click of just 30 cents.
Ineffective Ads - Facebook-style ads with overlays, heavy branding, or red call-out circles don’t work. These are skipped quickly by TikTok users.

Key Elements of High Converting TikTok Ads

1. Native Content and UGC (User-Generated Content)

Avoid templated or overly branded content. TikTok's motto is "Make TikToks, Not Ads". Create content that looks native to the platform and feels like it was made by a user.

2. Quick, Engaging Clips

Utilize vertical videos with fast cuts. Each clip should be between one to three seconds to keep the viewer's attention.

3. Raw and Authentic

Raw, unedited videos of product unboxings, real people, and everyday scenarios perform way better.

4. Use of Sound and Text Overlays

Incorporate sound and text overlays throughout your video. This keeps viewers engaged, especially those who might be watching without sound.

"TikTok Made Me Buy It" Phenomenon

A trending hashtag, #tiktokmademebuyit, demonstrates the power of raw, honest content that focuses on the product's experience. These videos generate millions of views, driving unprecedented purchase decisions from viewers.

Examples of What Works

Effective Content Practices:

High Engagement - Add text blurbs throughout, utilize sound, and have strong call-to-actions.
Unboxing Videos - Videos showing the product arrival, unboxing, and real-time usage are incredibly powerful.

TikTok Creator Marketplace

For brands unsure how to create this type of raw, engaging content, TikTok Creator Marketplace is a versatile tool. You can find and collaborate with creators who can produce the content for you.

Affordable Rates - Many creators charge from $ 25 to $ 50, with some even accepting free products in exchange for content.
Diverse Creators - You can select creators by location, follower count, and more to find the perfect fit for your brand.

Closing Thoughts

Many brands don't fully leverage TikTok’s advertising potential due to lack of strategy or familiarity with the platform. Our one-on-one mentorship program helps brands unlock their TikTok potential, providing step-by-step guidance on creating effective ads.

If you have any questions or want more information, feel free to DM me, Chase, with the word "mentor" on Instagram.

Thank you for reading. Make sure to like and subscribe for more insights on mastering TikTok ads.

Keywords

TikTok Ads
High Converting TikTok Creatives
User-Generated Content
TikTok Creator Marketplace
Digital Marketing
Chase Chapel
Raw Content
Fast-Paced Ads
TikTok Ad Strategies
TikTok Trends

FAQ

Q1: Why should brands switch from Facebook ads to TikTok ads? A1: TikTok currently offers higher conversion rates and a more engaged audience, making it a lucrative platform for brands.

Q2: What type of content should be avoided on TikTok ads? A2: Avoid heavily branded, templated, or overly edited content. Aim for raw, native, user-generated content.

Q3: How important is the use of sound and text overlays in TikTok ads? A3: Very important. These elements keep viewers engaged and cater to those who might watch videos with sound off.

Q4: What is #TikTokMadeMeBuyIt? A4: It’s a trending hashtag that features genuine, unfiltered user-generated content, often resulting in high conversion rates.

Q5: How can small brands find creators for TikTok content? A5: Use the TikTok Creator Marketplace to find and collaborate with creators who can produce effective content for you, often at very affordable rates.

Q6: What’s the advantage of using TikTok Creator Marketplace? A6: You can find skilled creators who resonate with your brand and create high-quality content without being on camera yourself.

Q7: What is the mentorship program about? A7: Our program offers one-on-one guidance to help brands and businesses master TikTok ads and organic growth strategies, ensuring effective results.

Ready to master TikTok ads? Stay tuned for more insights and strategies in our upcoming articles.