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How to Create a TikTok Ads Account & Business Center

Introduction

In today's guide, we'll walk you through setting up a TikTok Business Center and creating a TikTok Ads account. Additionally, we'll cover the process of linking your TikTok Ads account to the Business Center. Managing multiple TikTok ad accounts is crucial, especially for agencies or businesses with several accounts to ensure organized and clear access permissions.

Similarly to Facebook's Business Manager, the TikTok Business Center serves as a centralized platform for ad account management, collaboration, and accountability. It's highly recommended to set up a Business Center, regardless if you’re managing one or multiple ad accounts. Let’s dive into the step-by-step process.

Setting Up Your TikTok Business Center

  1. Visit the TikTok Business Website: Navigate to www.tiktok.com/business. If you have not created an ad account yet, don't worry; you can link an existing one later.

  2. Create a New Account: Click the "Create New" button located in the top right-hand corner.

  3. Input Your Details: Fill in the required details and complete the verification process. You may choose to sign up using email, phone number, or directly through TikTok.

  4. Verify Your Email: Complete the shape-matching exercise and enter the verification code sent to your email.

  5. Account Configuration: After email verification, proceed to configure your account by selecting the country/region, industry, business type, business name, time zone, and currency. For instance:

    • Country/Region: United States
    • Industry: eCommerce
    • Business Type: Clothing & Shoes
    • Business Name: House to Home DIY
    • Time Zone: America/Denver

  6. Billing Information: Enter your billing address and choose your payment method. You can opt for automatic payments, where TikTok charges your credit card upon reaching a payment threshold, or manual payments, where you control the amount billed.

  7. Ad Account Mode: Choose between Simplified Mode or Custom Mode for creating campaigns. Custom Mode is recommended as it provides more detailed options.

Creating Your TikTok Ads Account

  1. Building a Campaign: Upon creating your account, TikTok will direct you to the campaign setup page. You can start building your campaign here or navigate back to the dashboard for further setup.

  2. Access Business Center: Return to your ads account dashboard and click on the "Business Center" button to initiate linking your ad account to the Business Center.

  3. Configure Business Center:

    • Name your Business Center (e.g., Corbin White's Test).
    • Set your time zone (e.g., Denver).

  4. Add Ad Account to Business Center: Within the Business Center, go to "Add Accounts" and request access using your ad account ID found in your ad account settings.

  5. Approve Access: If the ad account belongs to you, access will be automatically granted. For client accounts, they will receive a notification to approve access.

  6. Manage Permissions: You can add new members or partners and customize their access levels (Standard, Admin) within your Business Center.

By following this guide, you will have your TikTok Business Center and Ads account set up and linked, enabling seamless management and operations for multiple ad accounts.

Keywords

  • TikTok Business Center
  • TikTok Ads Account
  • Ad Account Management
  • Campaign Setup
  • Verification Process
  • Business Configuration
  • Billing Information
  • Automatic Payments
  • Manual Payments
  • Custom Mode
  • Simplified Mode
  • Access Permissions

FAQ

Q1: Why should I set up a TikTok Business Center? A1: The Business Center allows centralized management of multiple TikTok ad accounts, facilitates collaboration, and simplifies access permissions.

Q2: Can I link an existing ad account to a new Business Center? A2: Yes, the guide provides instructions on linking an existing ad account to your Business Center.

Q3: What payment methods are available for TikTok ads? A3: You can choose automatic payments, which charge your credit card upon reaching a threshold, or manual payments, where you control the payment amount.

Q4: What’s the difference between Simplified Mode and Custom Mode? A4: Simplified Mode is more basic, whereas Custom Mode offers detailed options and greater control over campaign settings.

Q5: How do I manage access permissions within the Business Center? A5: You can add members or partners and set their access levels (Standard, Admin) within the Business Center.

Q6: What details do I need to provide during the account setup? A6: You will need to provide details such as your country/region, industry, business name, time zone, and billing information.

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