How To Choose A Company Advisor

In today’s competitive market, having a strong marketing team is crucial for any business to succeed. Here’s a prioritized list of the three to five key areas your marketing team must excel at in order to drive the business forward:

Brand Awareness
Product Marketing
New Customer Acquisition
Sales Enablement

Understanding that all of these elements are important, there are one or two specific areas that will be absolutely essential for your business’s success. For example, if new customer acquisition is the primary goal—perhaps needing to acquire hundreds of thousands of customers each month—you must take strategic steps to master this area.

To become proficient in these critical aspects, you need to:

Identify the Key Skills: Determine the essential skills and expertise needed. In this case, new customer acquisition could be a priority.
Seek Expertise: Identify industry leaders and experts who excel in the priority areas you’ve identified.
Consult with Experts: Reach out to five top professionals who are the best in the world at these specific tasks. This could include people renowned for their work in e-commerce or customer acquisition.
Evaluate and Learn: Understand what ‘good’ looks like by consulting these experts.
Choose an Advisor: Select the best professional from the consulted experts to act as an adviser for your company.

For instance, if your focus is on acquiring hundreds of thousands of new customers monthly, consult with leading experts in customer acquisition, particularly those experienced in e-commerce. Leveraging their insights will help you refine your strategies and potentially influence the direction of your marketing efforts positively.

Keywords

Brand Awareness
Product Marketing
New Customer Acquisition
Sales Enablement
Marketing Team
Industry Leaders
Customer Acquisition
E-commerce
Expertise
Company Advisor

FAQ

Q: Why is it important to prioritize marketing areas in a company?

A: Prioritizing marketing areas helps focus resources and efforts on what will most significantly drive the business forward, ensuring efficiency and effectiveness in achieving business goals.

Q: How do I determine which marketing area should be my top priority?

A: Assess your business goals and the specific challenges you face. For instance, if acquiring new customers is crucial for growth, prioritize customer acquisition accordingly.

Q: How can I find and evaluate the best experts in the marketing field?

A: Research industry leaders and top professionals known for their expertise in the areas you need assistance with. Consult multiple experts to understand different perspectives and evaluate their success stories and methodologies.

Q: What should I look for in a company advisor?

A: Look for an advisor with proven success in the specific marketing area you're focusing on, strong industry connections, and the ability to provide actionable insights and guidance tailored to your business needs.

Q: How often should I consult with my marketing advisor?

A: Initially, frequent consultations can help set a strong foundation. Over time, regular check-ins (monthly or quarterly) should suffice to ensure ongoing alignment and progress.