How to check and understand your TikTok analytics in 2023

Introduction

Hey, TikTok creators! Are you keeping a close eye on your analytics? Understanding your TikTok analytics can help you decide everything from what content to make to when the best time to post is. To grow on TikTok, you need to analyze your analytics with an analytical eye.

Hey, I'm Carmen from Hootsuite's social media team, and welcome to Hootsuite Labs. Here, we teach you the science of social media marketing, how it works, and how to be successful. In today's deep dive tutorial, I'll show you everything you need to know about TikTok analytics and how to use analytics to bring in more views, shares, comments, and likes.

Oh, and if you care as much about our analytics as we do about yours, make sure to subscribe to our channel!

Switching to a TikTok Business Account

To see your analytics on TikTok, you need to have a TikTok business account. Surprisingly, this doesn't cost money. Switching to a TikTok business account is easy:

Go to your profile.
Tap the ellipsis at the top right of your screen.
Go to Settings and Privacy.
Select Manage Account.
Under Account Control, hit Switch to Business Account.
Choose the category you best fit into, like beauty, health, wellness, restaurants, personal blog, and even pets.

Congratulations, you're now a TikTok business account holder!

Accessing Your TikTok Analytics

To check your TikTok analytics using a mobile device:

Hit the hamburger-style icon at the top right corner of your profile.
Tap on Business Suite.
From there, go to Analytics, and you're in!

Hot tip: If you want more advanced analytics that can report these TikTok results alongside all your other social networks, try Hootsuite. Here’s a free 60-day trial.

Understanding Your TikTok Analytics

TikTok divides analytics into four categories: Overview, Content, Followers, and Live. Each provides in-depth metrics about your performance. Let’s break down the most important ones.

Overview Tab

In the Overview tab, you can see analytics from the last week, month, or two months, or even choose a custom date range. The most important metrics are:

Video Views: The total number of times your account's videos were viewed over a given period.
Profile Views: The number of times your profile was viewed over the selected period, indicating brand interest.
Followers: The total tally of TikTok users that follow your account and how that’s changed within the selected date range.

Content Tab

The Content tab shows which of your videos have been the most popular within a selected date range. Important metrics include:

Totals: Total video views, like counts, comments, shares, and play time for each post.
Watched Full Video: The percentage of people who watched your video from beginning to end.
Reached Audience: How many individual users watched your video.
Video Views by Section: How people found your video, whether via the For You page, your profile, following feed, sounds, searches, or hashtags.

Followers Tab

The Followers tab provides information about your followers, including their gender and the part of the world they’re viewing from. Key metrics are:

Follower Activity: Shows the time and days your followers are most active on TikTok, helping you find the best times to post.
Sounds Your Followers Listen To: Check the top sounds your followers have listened to, to see what's popular and plan quick turnarounds for new content.
Top Territories: Where your followers are from, ranked by country. Useful for localizing content and promotions.

Maximizing the Use of Your TikTok Analytics

Now that you know how to read your analytics, here’s how to use them to your advantage:

Monitor Popular Content: Pay attention to what videos get the most likes, comments, shares, follows, and profile visits. Find what's working and create more of it.
Encourage Multiple Views: Subtract your reached audience from your view count to estimate how many people watched your video more than once.
Analyze Traffic Sources: Use Video Views by Section to determine where traffic for each post comes from. Adjust your hashtag and sound usage based on these insights.
Stay Updated with Trends: Check the sounds and videos your followers watch to stay on-trend and get new content ideas.
Use Keywords Wisely: Use the Discover tab to search keywords and apply relevant hashtags that have high view counts to your videos.

There you have it, a complete guide to TikTok analytics! Next time your friends ask how you're doing, you can check your top territories to answer, "I'm big in Japan, actually."

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