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How to add UTMs to your TikTok ads and track the campaign, ad set, and ad names

Introduction

Adding UTM parameters to your TikTok ads is an effective way to track the performance of your campaigns. This detailed guide will walk you through the process of creating or editing an ad on TikTok and adding UTM tags to it.

Step 1: Create or Edit Your TikTok Ad

  1. Start by logging into your TikTok Ads Manager.

  2. Create a New Ad or Edit an Existing One:

    • If you are creating a new ad, select the appropriate options.
    • If you want to modify an existing ad, navigate to that ad in your dashboard.

  3. Add Your Destination URL:

    • In the section labeled "Website URL," enter the URL you want to promote.
    • For example, if you're promoting "Pixel Your Site," simply copy and paste the URL into the field provided.

Step 2: Adding UTM Tags

  1. Open the Pixel Your Site Plugin:

    • You will need to use the Pixel Your Site plugin to generate UTM parameters.

  2. Navigate to the UTM Builder Page:

    • Once in the plugin, go to the UTM builder page.

  3. Copy the UTM Template for TikTok:

    • The UTM template is designed to automatically populate specific fields:
      • utm_source will be set to "tiktok"
      • utm_medium will be set to "paid"
      • utm_campaign will automatically track the name of your campaign
      • utm_term will automatically track the ad name
      • utm_content will automatically track the ad set name
    • This is a dynamic template that makes tracking easy.

  4. Paste the UTM Tags:

    • Go back to your TikTok ad and paste the UTM tags in the appropriate section.

Step 3: Save Your Ad

  1. Submit and Save Your Ad:
    • After you have pasted the UTM tags, make sure to save your ad. From this point onward, all ads you created or edited will contain these UTM parameters.

Tracking Your Data

Using the Pixel Your Site plugin, you'll be able to visualize the data collected from your TikTok ads. If you use WooCommerce, there's a useful reports page where you can see which UTM parameters are connected to your orders.

By following these steps, you can ensure that your TikTok ad campaigns are effectively tracked, allowing for better analysis and optimization of your advertising strategies.

Keyword

  • TikTok Ads
  • UTM Parameters
  • Pixel Your Site
  • Campaign Tracking
  • Ad Set Tracking
  • Dynamic Template

FAQ

Q: What are UTM parameters?
A: UTM parameters are tags that you add to a URL to track the performance of campaigns in Google Analytics and other analytics tools.

Q: How do I create a TikTok ad?
A: You can create a TikTok ad by logging into TikTok Ads Manager, selecting your ad preferences, and filling in the required details.

Q: Can I use UTM tags on other social media platforms?
A: Yes, UTM tags can be utilized on various social media platforms to track the effectiveness of your campaigns.

Q: What does each UTM tag represent?
A: Each UTM tag allows you to track specific details about your campaign, including the source, medium, campaign name, ad name, and ad set name.

Q: How can I view the data collected from my TikTok ads?
A: You can use analytics tools like Google Analytics or the reporting features in Pixel Your Site to view the data collected from your TikTok ads. If you use WooCommerce, you can specifically check the WooCommerce reports page for UTM connections to orders.

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