Published on

How To Add UTM Parameters To TikTok Ads - Effective Tracking Solution

Introduction

One of the most popular videos on the channel so far has been my how-to post on finding your real ad results post iOS 14, which I posted 10 months ago. However, that video focused on Facebook ads. In this article, I want to discuss using UTM parameters with TikTok ads, as they don't make it as straightforward to find as you would typically expect with a designated space for that on Facebook.

In this guide, I'll show you exactly how to add UTM parameters to your TikTok ads, as well as the different types of parameters you can add.

Hey, I'm Justin, the founder of Warsaw Media, an e-commerce marketing agency dedicated to elevating thriving brands by simplifying e-commerce growth. Before we dive in, make sure to leave a like, subscribe, and turn on post notifications to be among the first to discover these cutting-edge e-commerce marketing tips posted each week.

Step-by-Step Guide to Adding UTM Parameters on TikTok Ads

Step 1: Understanding the Ad Level

Just like Facebook, the UTM parameters on TikTok are applied at the ad level. For illustrative purposes, let's quickly navigate through the campaign steps. Select a campaign type, ad group type, and a daily budget (e.g., $ 20/day). Once at the ad level, on Facebook, you'd typically find something to add UTM parameters by scrolling down. However, on TikTok, this isn't the case.

Step 2: Finding the Correct Section

You might initially mistake the "Tracking Impression URL" and "Click Tracking URL" sections for UTM fields, but these are for third-party tracking software. Instead, you need to manually add UTM parameters in the URL builder section, unlike the user-friendly UTM builder on Facebook.

Step 3: Identifying Available UTM Parameters

Here are the UTM parameters available on TikTok:

  • Campaign Name: Name of the campaign
  • Campaign ID: Unique identifier for the campaign
  • Ad Group Name: Name of the ad group
  • Ad Group ID: Unique identifier for the ad group
  • Ad Name: Name of the ad or creative
  • Ad/Creative ID: Unique identifier for the ad or creative
  • Placement Type: Specifies the placement type

Step 4: Building Your UTM Parameters

To drive traffic to your specific URL, you must append these UTM parameters manually. For instance:

If your target URL is:

https://wizzlemedia.com

You need to add a question mark at the end and build your custom parameters. Here's an example of a complete URL:

https://wizzlemedia.com?utm_source=tiktok&utm_medium=paid_social&utm_campaign=campaign_name

Step 5: Use Case Example

When someone clicks this URL, they will be directed to the Wizzle Media website with the appended UTM parameters, enabling you to track the traffic source effectively via Google Analytics.

Additional Resources

For more comprehensive details, refer to useful articles and resources such as the one from Strike Point Media. They provide further insights into building UTM parameters on TikTok.

If you're an e-commerce brand or store owner generating at least $ 20,000 to $ 30,000 monthly, consider booking a short 15-minute demo call with our team for more personalized advice and support.

Stay tuned for more e-commerce marketing tips and insights!

Keywords

  • UTM Parameters
  • TikTok Ads
  • Facebook Ads
  • Ad Tracking
  • Campaign Tracking
  • E-commerce Marketing
  • Warsaw Media
  • Google Analytics
  • Digital Marketing

FAQ

Q: Where do I add UTM parameters in TikTok ads? A: Unlike Facebook, TikTok ads don't have a dedicated UTM parameter builder. You must manually add them to the URL in the URL builder section at the ad level.

Q: What UTM parameters are available on TikTok? A: Available parameters include Campaign Name, Campaign ID, Ad Group Name, Ad Group ID, Ad Name, Ad/Creative ID, and Placement Type.

Q: Can I use third-party tracking software with TikTok ads? A: Yes, TikTok allows you to use third-party tracking software through the "Tracking Impression URL" and "Click Tracking URL" sections.

Q: How do I track traffic from TikTok ads in Google Analytics? A: Append UTM parameters to your URL. When someone clicks the URL, the attached parameters will ensure that traffic source data appears in Google Analytics.

Q: Can I create dynamic UTM parameters in TikTok ads? A: Yes, parameters such as Campaign Name can be dynamic, changing based on the campaign name to differentiate traffic sources effectively.

Read More