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How to Add the TikTok Ads Pixel to Your Shopify Store - Updated 2022

Introduction

TikTok has become a leading social media platform, particularly amongst younger demographics. It's a hub for innovative marketing and advertising, making it a prime channel for businesses to engage with their audience. By integrating TikTok Ads and Shopify, merchants can design targeted marketing campaigns and track their performance seamlessly. This article will walk you through the process of adding a TikTok pixel to your Shopify store and verifying its installation.

Step 1: Create a TikTok Business Account

  1. Go to TikTok for Business.
  2. Click the Get Started button at the top right corner.
  3. Fill in the form with your email address and password.
  4. Click the Send Code link to get a verification code. Answer the captcha and confirm.
  5. Check your email for the verification code and enter it in the provided field.
  6. Accept TikTok’s terms and conditions, then click the Sign Up button.
  7. Fill in your business information, including industry, business name, phone number, and currency.
  8. Accept TikTok's Ads program terms, payment terms, and advertising guidelines.
  9. Click the Register button to reach the TikTok Ads Manager Dashboard.
  1. Go to Shopify and log in to your account.
  2. In your Shopify admin panel, click on the App section located on the left side.
  3. Click the View more apps in this collection button.
  4. Search for TikTok Ads and look for the app by TikTok Incorporated.
  5. Add the app and integrate it into your sales channel.
  6. On the TikTok channel overview, click the Setup Now button to connect the accounts.
  7. A pop-up will appear. If you are logged into your TikTok business account, click the Connect button.
  8. Navigate to Marketing, scroll to the TikTok Ads Manager section, and click Connect.
  9. If prompted about issues, follow the link to TikTok Ads Manager to fill in your billing information. You can ignore adding funds for now if you do not plan on running ads immediately.

Step 3: Generate a TikTok Pixel ID

  1. Go back to Shopify and in the TikTok Sales Channel, go to Settings.
  2. Scroll down to the Data Sharing section and select Maximum for the level selection.
  3. This action will generate a TikTok Pixel ID. Click the Confirm button.

Step 4: Verify Pixel Installation

  1. In TikTok Business Manager, click Assets and select Events.
  2. Click the Manage button for the website pixel.
  3. Click the Check Pixel Code Installation link. This redirects to the Chrome Web Store.
  4. Install the TikTok Pixel Helper on your Google Chrome browser and pin the extension.
  5. Visit your Shopify store's website and click the TikTok Pixel Helper extension to check for the installed pixel.
  6. If it does not detect any pixel, refresh the page or verify that the steps were followed correctly.

Conclusion

After successfully installing and verifying the TikTok pixel on your Shopify website, you’re ready to start running ads on TikTok. For additional help with setting up or running ads, consult with Blue Tusker.

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Keywords

  • TikTok Business Account
  • Shopify Integration
  • TikTok Pixel
  • TikTok Ads Manager
  • Marketing Campaigns
  • TikTok for Business
  • TikTok Pixel Helper
  • Google Chrome Extension

FAQ

Q: What is the main benefit of integrating TikTok with Shopify? A: Integrating TikTok with Shopify allows merchants to design targeted marketing campaigns and track their performance directly from the Shopify platform.

Q: Do I need a TikTok Business account for this integration? A: Yes, a TikTok Business account is necessary to link with your Shopify account and manage ads.

Q: How do I verify the TikTok pixel is correctly installed? A: You can verify the installation using the TikTok Pixel Helper extension available for Google Chrome.

Q: Is it necessary to add funds to my TikTok Ads account immediately? A: No, adding funds is optional if you do not plan on running ads immediately.

Q: What should I do if the TikTok Pixel Helper does not detect the pixel? A: Refresh the page and ensure you have followed all installation steps carefully. If the issue persists, revisiting the setup process may help.

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