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How to ACTUALLY run TikTok Ads in 2024 (Step by Step Tutorial)

How to ACTUALLY run TikTok Ads in 2024 (Step by Step Tutorial)

Introduction

Hey, Mafia! Today's a special day. I'm revealing, for the first time, my TikTok ads step-by-step tutorial for how I'm achieving $ 6,000 per day with simple ad campaigns. By setting these ad campaigns up correctly, you can achieve more profit and get more consistent and stable results without your ads dying every few weeks.

This strategy is the same that helped my friend Kendrick go from a few thousand dollars per month to over $ 22,000 per week. If you want to work closely with me, click the link in the description and join my Econ Boot Camp for mentorship. Let's dive into the details, and I'll walk you through everything in the ads dashboard.

Results Overview

To show you this works, this campaign data is from the last 60 days (April to the end of May). The top campaign had a conversion rate of 2.25%, with an average cost per action (CPA) of 8.84 cents. We spent over $ 1,400 on this campaign to get stable and consistent results, allowing you to achieve more profit over time.

Step-by-Step Campaign Setup

Before setting up the ad campaigns, it's vital to understand the two-part strategy:

Phase One: Testing the Ad Creative

  1. Initial Campaign Setup:

    • Create two different ad groups within the campaign.
    • Both ad groups should have the same audience; the only difference is the ads being tested.
    • Name these ad groups “Audience 1.”

  2. Ad Assignment:

    • Assign different ads to each ad group (e.g., Ad 1 and Ad 2).
    • Set the daily budget to $ 20 for each ad group.
    • Let the campaigns run for three days.

  3. Evaluating Performance:

    • After three days, determine which ad performs better.
    • Select the winning ad based on performance metrics (primarily click-through rate).

Phase Two: Testing the Audience

  1. New Campaign Setup:

    • Use the winning ad from Phase One.
    • Create new ad groups but change the audience targeting.

  2. Audience Differentiation:

    • Differentiate between targeted audiences (e.g., Audience 1 and Audience 2).
    • Use demographical differences, interests, or behaviors to create distinct audiences.

  3. Running the Campaign:

    • Set the new audience groups and run the campaign for another three days.

Creating Ad Creatives

I've partnered with Viral Ecom Ads to provide high-quality user-generated content (UGC) ad creatives. UGC is highly effective, often outperforming scripted ads. Viral Ecom Ads offers you a 15% discount using my link below. Just provide them with a product link, and they'll create your ads within three days.

Setting Up Your First Ad Campaign

Let's set up your Phase One ad campaign:

  • Initial Setup:

    • Go to TikTok Ads Manager.
    • Select "Create" and choose "Website Conversions."
    • Name your campaign “Phase One.”

  • Ad Group Configuration:

    • Name the ad group based on the audience (e.g., “Audience 1”).
    • Select your pixel and set optimization for "View Content" if new, "Add to Cart" if you have data.
    • Set targeting specifications to match your product’s audience.
    • Ad budget should be $ 20 daily, starting at midnight and running until 6 AM.

  • Ad Creative Selection:

    • Add your video's URL and brand details.
    • Make sure it's aligned with TikTok standards (short captions, clear call-to-action).

After setting everything up, you should have two ad groups under your initial Phase One campaign, each testing a different ad creative.

Conclusion

By following this strategy for a week, you'll have a winning ad creative and audience, ready for scaling. For more detailed steps on scaling, comment "scale" below, and I'll create a follow-up video with advanced strategies.

Keywords

  • TikTok Ads
  • Phase One Testing
  • Ad Creative
  • Audience Targeting
  • Viral Ecom Ads
  • Conversion Rate
  • Cost Per Action
  • Scaling Campaigns

FAQ

  1. How much budget is required to test TikTok ads?

    • You need around $ 240 for the first week of testing, with a $ 20 daily budget for each ad group.

  2. What is the correct optimization setting for new TikTok ads?

    • If you have no data, start with "View Content." If you have some data, go for "Add to Cart" before optimizing for purchases.

  3. How do I choose the right audience?

    • Select broad interests related to your product (e.g., pets, if selling a pet product), but do not narrow it down too much initially. Test different audiences in Phase Two.

  4. What metrics determine the winning ad?

    • The primary metric is the click-through rate. A good benchmark is around 2%.

  5. What should I use: UGC or scripted ads?

    • User-generated content (UGC) is highly effective and often outperforms scripted ads. Use services like Viral Ecom Ads to create UGC.

For any further questions or details, feel free to comment below. Happy advertising!

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