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How to ACTUALLY run TikTok Ads in 2023 (Step by Step Tutorial)

Introduction

Creating a successful TikTok ad campaign can seem overwhelming, especially for those new to dropshipping or online advertising. However, with the right strategy, you can effectively test and scale winning products. In this article, we will break down the step-by-step process to generate significant revenue using TikTok ads, based on proven techniques.

Introduction

In recent weeks, I've been able to generate remarkable figures, including $ 164,000 in just 14 days. This article aims to detail how I achieved these numbers and to provide you with actionable strategies to do the same. I will guide you from finding a winning product to setting up your TikTok ad campaigns, emphasizing what works based on my experiences and what doesn't.

Finding a Winning Product

The first step in running successful TikTok ads is locating a winning product. I recommend using a tool like PP Ads, which provides insights into trending products specifically in your target countries such as the U.S., UK, or Australia. This platform allows you to see what ads are performing well and gives you access to their ad text and landing pages without geographical limitations.

  1. Select Your Country: Use PP Ads to choose the geographical location of ads you want to analyze.
  2. Download Winning Videos: The PP Ads Pro version allows you to download videos free of watermarks, which you can later use for your ads.
  3. Analyze the Data: Look for ads with high impressions to understand what’s working.

Setting Up Your TikTok Ad Account

Once you have identified a potential winning product, it’s time to set up your TikTok advertising account. Here are the steps to follow:

  1. Create an Ad Campaign: Start by logging into your TikTok Ads Manager and creating a new campaign. Choose the ‘Website Conversions’ option.
  2. Customize Your Campaign: Name your campaign to keep track of your various products effectively. I suggest naming it in a way that reflects the product and the testing date.
  3. Ad Group Setup: Within the ad group, set it up to target automatic audiences. The idea here is to allow TikTok to optimize your audience targeting during the initial ad run.
  4. Budgeting: Allocate an appropriate budget. I typically recommend a minimum budget for testing purposes.

Creating Engaging Ad Content

The next phase involves uploading the content for your ads. Here’s how to create engaging TikTok ads:

  1. Upload Your Video: Use the video you downloaded from PP Ads. Make sure to upload engaging visuals that resonate with your target audience.
  2. Ad Text: Use compelling ad text. Keep it simple but enticing, urging viewers to take action. Include clear CTAs (Call to Actions).
  3. Ad Placement: For testing purposes, select placements that optimize performance on TikTok and exclude less effective platforms.

Running Your Ad Campaign

After you've uploaded your content and configured your settings, it’s time to run your ads. Here’s a breakdown of what to do:

  1. Launch Your Ads: Set the ads to go live and monitor their performance over the next 24 hours.
  2. Monitor Results: Check back in 12 hours to evaluate the performance. Look at key metrics like impressions and clicks.
  3. Kill Underperforming Ads: If an ad is not performing within the first 12 hours, it’s better to kill it instead of wasting budget. Focus on those that show promise.

Scaling Your Successful Ads

When you identify ads that perform well, it’s time to scale. Here's how to effectively scale your winning ads:

  1. Duplicate Successful Ad Groups: For ads that generate sales, duplicate these groups and continue testing with variations.
  2. Optimize Budgeting: Increase the budget on successful ads to maximize revenue.
  3. Continuous Testing: Never stop testing new products and variants.

Conclusion

Running successful TikTok ads requires a blend of strategic planning, timely decision-making, and consistent monitoring. By following these steps, you can streamline your ad campaigns and potentially generate significant revenue, just as I have.

Keyword

  • TikTok Ads
  • Winning Product
  • PP Ads
  • Ad Campaign
  • Engagement
  • Call to Action
  • Scale Ads
  • Shopify

FAQ

Q1: How do I find a winning product for my TikTok ads?

A1: Use tools like PP Ads to analyze trending products in your preferred target countries. Look for ads with high impressions and engagement.

Q2: What is the best way to set my TikTok ad budget?

A2: For testing, start with a modest budget. Monitor performance closely and scale up for successful ads.

Q3: How long should I run my TikTok ads before evaluating their performance?

A3: It’s recommended to evaluate the ads after 12-24 hours to determine if they are underperforming and whether to shoot them down.

Q4: What should I do if my ads are not generating sales?

A4: Kill the underperforming ads quickly and reallocate your budget to those that yield positive results. Always be testing new products.

Q5: How can I scale my successful TikTok ads?

A5: Duplicate successful ad groups and increase budgets on ads that are generating sales while continually testing new variations.

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