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HOW TO (ACTUALLY) GROW YOUR ART ACCOUNT ON TIKTOK
Introduction
Are you an artist looking to expand your reach and grow your audience on social media? You might be overwhelmed by the sheer number of platforms—Instagram, Twitter, Reddit, and more. However, TikTok is often regarded as the best platform to reach a wide audience in a short amount of time. While there is a lot to say about TikTok, when it comes to presenting your content efficiently, it's a powerful tool. But what if you're not getting any engagement? The answer lies in how you tailor your content to align with TikTok's algorithm and user behavior.
The Importance of Content Type
The most crucial step is to understand that the type of content you make significantly affects engagement. TikTok users have short attention spans, so you need to adapt your content accordingly. Gone are the days of lengthy time-lapse videos. Instead, you should focus on trends, viral topics, and short clips. For example, if you draw anime, pay attention to trending anime shows and create content around them.
Shooting for Viral Content
Likes are not as essential as you might think. The TikTok algorithm mainly focuses on watch time. If your video maintains a high average watch time relative to its length, it's likely to go viral. To improve watch time, keep your content short and engaging, ideally between one to two and a half seconds per clip. Also, make your video reveals quick; the second your audience sees the finished product, they might swipe away.
Cleaning Up Your Feed
TikTok’s algorithm promotes content to users based on their engagement history. If your feed is cluttered with unrelated content, it could be hurting your visibility. Make sure your feed is consistent with the type of art you create. If you want to explore other content, create a separate account.
Best Posting Practices
When and how you post also matters:
- Post during peak times: Early in the morning or early in the evening.
- Engage with other people's content by liking, commenting, and participating in trends.
- Ensure your videos are high quality—post in 60fps and good lighting.
- Sync your transitions to your sound or music for a seamless experience.
Keeping Your Sanity
Remember, quality over quantity. Draw and post when you want to. Do not turn content creation into a job; otherwise, you risk burnout. Engage positively with the community and make content you enjoy.
Conclusion
Extending your reach on TikTok is about blending smart content choices with strategic posting and engagement. By focusing on what's trending, maintaining quality, and understanding the platform's unique characteristics, you can make your art gain the visibility it deserves.
Keywords
- TikTok
- Art Content
- Engagement
- Watch Time
- Viral Content
- Posting Strategy
- Algorithm
- Trends
- Quality Over Quantity
FAQ
Q: How long should my TikTok videos be? A: Ideally, keep each clip between one to two and a half seconds to maintain high engagement.
Q: Does the number of likes affect my video’s visibility? A: Likes are not as crucial as watch time. Focus on creating short, engaging content that keeps viewers watching.
Q: What times are best for posting on TikTok? A: Post early in the morning or early in the evening when people are most likely to be on their phones.
Q: Should I create separate TikTok accounts for different types of content? A: Yes, to ensure your art content is promoted effectively, keep non-art engagement to a separate account.
Q: How can I increase the likelihood of my video going viral? A: Focus on high average watch times, keep your videos short, use trending sounds and hashtags, and maintain a clean and consistent feed.
Q: What’s the most important thing to remember when creating TikTok content? A: Have fun and make content you enjoy. Don’t turn it into a job; prioritize quality over quantity to avoid burnout.