How To Actually Go VIRAL On TikTok In 2024 (Trick The Algorithm)

Introduction

In the last 60 days, our TikTok account has generated an impressive 2.4 million organic views. However, achieving this level of success hasn’t always come easily. I vividly remember my early days on TikTok, where I spent countless hours editing videos that simply didn’t garner any views, despite my adherence to all the so-called “best practices.” This motivated me to conduct extensive research to uncover the secrets of why certain accounts thrive while others struggle. Below, I’ll reveal three straightforward steps to help you grow your TikTok page quickly, drawing on my experience running a TikTok agency that has managed numerous accounts for clients in recent years.

Understanding TikTok’s Algorithm

When you start posting on TikTok, envision each video as a little piece of yourself being sent out into the world. The algorithm's responsibility is to identify who might resonate with your content. Initially, the algorithm is unsure of your target audience, which is why it starts by showing your videos to a select group of users, ranging from a few hundred to a thousand. It then monitors how these users interact with your content—are they liking, commenting, sharing?

Critical metrics include how long viewers stay to watch and whether they explore additional videos on your profile after watching the initial one. If your video earns high engagement across these metrics, it has the potential to go viral. However, the nature of the content you create is vital. If your goal is to connect with a specific type of business owner, it’s crucial to maintain a clear message; drifting away from this may attract the wrong audience, such as younger viewers who aren’t your target market.

The Power of Hook Stretching

Next, let’s discuss a useful technique known as hook stretching. For example, one of our content partnerships produced a video that amassed 2.8 million views—even though it was 7 minutes long. How did we do this? We started with a broad hook that appealed to a wider audience and then narrowed down the message as the video progressed.

You may think that catering directly to ideal clients is necessary, but doing so can limit your reach. If you target only your ideal audience, your video might receive approximately 5,000 views, and let’s say 1,000 are your perfect customers. That’s a mere 20% of your audience. However, if you cast a broader hook that resonates with 200,000 individuals—where only 5,000 are your ideal clients—that’s only 5%, but you’ve also unlocked the door to 500% more potential customers. Engaging with a larger audience can enhance your reputation and boost engagement, ultimately leading to sales down the line.

Becoming Your Audience

To be an effective creator, understanding your audience is paramount. Consider these questions: Who are they? What types of content are they consuming? What are their interests? What is their age demographic? Once you begin to ask these questions, you shift your focus from trying to outsmart the algorithm to forging genuine connections with people.

Create an avatar of your target audience to visualize their preferences and behaviors better. For example, if you're publishing fitness content, binge-watch relevant videos and interact with that content to identify successful themes and styles. As you analyze patterns, you’ll be better equipped to plan your own content.

It’s okay not to reinvent the wheel each time. Instead, look at what has been successful and put your unique spin on it. If you find yourself posting several videos without achieving any viral status, consider comparing your videos side-by-side with successful ones for insights into what might have gone wrong, be it lighting, hooks, or scripting inconsistencies.

A Strategy for Viral Videos

Every time I sit down to create a video or ad, my goal is to brainstorm at least ten different hooks—ways to grab attention—and ten engaging approaches that keep viewers watching until the end. Once I post these videos, I analyze the analytics to see which ones perform well. The objective is to identify a standout video and generate more variations from it.

Engaging with my audience through follow-up videos fosters a sense of community, essential for solid engagement. Knowing your audience well allows you to create compelling content that encourages interactions. By repeating this cycle with new content ideas while referring back to the original piece, you will gradually build a genuine audience.

In conclusion, creating content on TikTok revolves around establishing a connection with your audience. Once you master this relationship, the views will naturally follow.

Keyword

• TikTok
• Viral
• Algorithm
• Engagement
• Audience
• Content Creation
• Broad Hook
• Niche
• Video Performance

FAQ

How can I increase my views on TikTok?
To increase your views, create engaging content that resonates with a broader audience initially. Use hooks that pique interest and consider what your target audience enjoys.

What is hook stretching?
Hook stretching refers to the technique of starting with a broad subject that appeals to a wide audience and then narrowing down the content as the video progresses to engage your ideal clients.

How important is understanding my audience on TikTok?
Understanding your audience is critical; it helps you create content that connects with them on a personal level, leading to better engagement and growth.

What should I do if my videos aren't going viral?
If your videos aren't achieving viral status, evaluate them against successful videos, assess aspects like lighting and hooks, and adjust to enhance quality while continually engaging with your audience.

How can I build a community on TikTok?
Fostering community can be achieved by creating follow-up content, engaging viewers through comments, and understanding their preferences to tailor future content effectively.