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How To 7X Shopify Sales with (Facebook & TikTok Ads)

How To 7X Shopify Sales with Facebook & TikTok Ads

In recent months, a Shopify store had been stagnant at $ 20K monthly revenue for six straight months. The owner, frustrated by the lack of growth, opted for my mentorship program. We implemented a well-structured system, leveraging Facebook and TikTok ads, and transformed the store, resulting in an astonishing $ 140K monthly revenue. This article walks you through the exact steps we took to achieve this remarkable growth.

The Initial Plateau

For six months, the store struggled to break past the $ 20K monthly milestone. After joining our mentorship program in July, significant changes were made, especially concerning ads and audience targeting. Sales figures started climbing consistently each month, reaching $ 80K, $ 100K, and finally $ 140K in subsequent months. An impressive record was achieved on the store owner's birthday, with sales peaking at nearly $ 110,000 in a single day.

Facebook Ads Breakdown

Pre-Mentorship Stage

Before joining the mentorship, the store was spending around $ 200-$ 250 daily on Facebook ads, with minimal growth. The purchase conversion value fluctuated between $ 100 and $ 250 per day. Only one campaign was active with three audiences: a broad audience and two others. There was no retargeting, and the ad creative strategy was underwhelming.

Mentorship Initiation in July

The first step was to add retargeting campaigns to capture additional traffic. We included various retargeting audiences such as website visitors, Instagram and Facebook engagers, add-to-cart users, and 180-day purchasers. Multiple ad creatives were added, combining videos and static images to cater to diverse audience preferences.

Progressive Changes

By August, lookalike audiences were created from website visitors, email lists, and purchasers, leading to an improved cost per purchase. Creative testing ramped up significantly, with different ad formats like backstory ads and comparison ads. By September, the focus was on refining the best-performing audiences, lowering costs, and increasing purchase volume.

During the busy holiday season, the strategy included launching early Black Friday sales campaigns to beat the competition. By December, the store was spending $ 37,000 on holiday sales campaigns and achieving consistent returns.

New Year Optimizations

In January, an Advantage Plus scaling audience was introduced, optimizing the existing data for better returns. Consolidation and optimization efforts led to a much higher return on ad spend. By February, the campaigns were fine-tuned for even better performance, further lowering costs and expanding into international markets.

TikTok Ads Implementation

Moving into TikTok, we tested AI-generated videos to identify high-performing creatives. One such video garnered 20,000 views and significant sales, which was then repurposed on Facebook, leading to a 3X and even 5X return on ad spend.

Future Growth Plans

To scale further, the next steps include improving the brand and website to achieve a higher conversion rate and average order value (AOV). Implementing high-performing TikTok videos into paid ads and launching TikTok ads aimed at 5 to 10K monthly spend will also be crucial.

If you're interested in following this journey and learning more, make sure to subscribe for updates. For those wanting similar results, I offer a one-on-one Ads Mastery Mentorship program.

Keywords

  • Shopify
  • Facebook Ads
  • TikTok Ads
  • Marketing Strategy
  • Mentorship
  • Scaling
  • Retargeting
  • Lookalike Audiences
  • Advantage Plus
  • AI-generated videos
  • Conversion Rate
  • Average Order Value (AOV)

FAQ

1. What made the biggest difference in scaling the Shopify store's sales? The most significant changes included comprehensive retargeting campaigns, lookalike audiences, and extensive ad creative testing.

2. Why are retargeting campaigns vital? Retargeting campaigns help capture additional traffic and low-hanging fruit, quickly boosting revenue by targeting users who have already shown interest.

3. How did lookalike audiences contribute to growth? Lookalike audiences allowed us to find new customers who were similar to existing ones, thereby expanding the customer base effectively.

4. Why incorporate multiple ad creatives? Different people resonate with different formats. Having a variety of creatives ensures broader appeal and better performance.

5. What role did TikTok ads play? TikTok ads helped test and identify high-performing creatives, which were then integrated into Facebook campaigns for better results.

6. How do you achieve better return on ad spend (ROAS)? Through relentless optimization, audience testing, creative enhancements, and leveraging data-driven insights.

7. What’s next for further scaling? Improving the website for better conversion rates, adding high-performing TikTok videos into ad campaigns, and launching TikTok ads to diversify and expand revenue streams.

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