How Smart TikTok Creators Make Money In 2024

Growing an audience and making money on TikTok can be straightforward when you ignore the confusing tactics and conflicting advice out there. If your strategy has been to post endlessly and hope for viral success, let me provide some clarity and a more reliable pathway to monetization. It's not just about post frequency or counting on TikTok's Creator Rewards program. The key is creating and selling digital products and services that provide real value.

Choose A Problem To Solve

To begin, identify a clear problem to solve for your audience. This forms the backbone of the digital product or service you'll offer. Reflect on your own life to find instances where you've overcome challenges. This could be anything from learning to play guitar to significant personal transformations, such as weight loss. Your content should then focus on these topics, because audiences are more likely to invest in solutions for problems they're actively experiencing.

Create Your Product

Next, develop a product specifically tailored to solve this problem. A valuable product can be a coaching service, an online course, or even low-ticket digital products like mini-courses or cheat sheets. Begin with coaching since it’s the easiest to start and can quickly generate income. Use feedback from these sessions to refine your content and subsequent products. Progress to more scalable solutions like online courses once you understand your audience’s needs.

Create Relevant Content

Immediately start posting content that is relevant to the problem you're solving. Consistency is critical because the TikTok algorithm categorizes your content and shows it to the right viewers. Your content should cater to beginner-level issues related to your product to attract a broader audience. Focus on effective headings, retention techniques like auto-captions and jump cuts, and optimal video lengths. Also, leverage broader topics related to your niche to attract more views, then funnel these viewers toward your more specific products.

Sell Your Product

After hitting 1,000 followers to unlock your bio link, use it to start growing an email list. Include three offers in your stand store— a free call or consultation, a freebie (like a cheat sheet), and a low-ticket digital product. This approach provides multiple entry points for potential customers. Additionally, utilize email marketing to nurture your list and drive sales by consistently providing value. Include a super signature in your emails to softly sell your offers, avoiding high-pressure tactics.

Keywords

TikTok
Audience Growth
Monetization
Digital Products
Services
Creator Economy
Coaching
Online Courses
Algorithm
Content Creation
Email List
Stand Store
Passive Income

FAQ

Q: How many times should I post on TikTok daily? A: It's not about frequency; focus on consistent, high-value content that targets a specific problem for your audience.

Q: Will TikTok's Creator Rewards program make me a millionaire? A: No, smart creators generate income through digital products and services, which are more lucrative.

Q: What type of products can I sell on TikTok? A: You can offer coaching, online courses, or low-ticket digital products such as mini-courses or cheat sheets.

Q: How do I get my first 1,000 followers on TikTok? A: Create consistent and relevant content that targets a specific problem for your audience.

Q: Why should I build an email list? A: An email list allows you to maintain control of your audience and ensures you can continue marketing to them regardless of changes on TikTok.

Q: What should I include in my stand store? A: Include options for booking a free call or consultation, downloading a valuable freebie, and purchasing a low-ticket digital product.