How Much TikTok Paid Us with the NEW Creativity Program Beta

Introduction

Two months ago, we decided to join the TikTok Creativity Program Beta, despite initial skepticism about its monetization potential. At first, we believed that the earnings would be minimal, perhaps just pennies, and we were hesitant about creating videos longer than a minute. However, we were in for a pleasant surprise.

After posting our first video, which was about accents and not particularly long, we discovered the payout was five dollars for just over 10,000 views. While the RPM (Revenue Per Thousand Impressions) displayed was only $ 1.07, we realized this could be a viable opportunity for us. We decided to commit ourselves and posted a video every day for 14 days straight, leading to notable results. From April 5th to April 10th, we made a total of $ 1,357.88.

In addition to earnings from views, we also make money through brand collaborations, but the Creativity Program's earnings exceeded our expectations. This program seemed like a good opportunity, but we did encounter some disappointments and uncertainties that we think others should know.

Key Issues and Insights

One of the main concerns was the lack of transparency regarding the RPM and the views eligible for monetization. For instance, one of our videos went viral, racking up 4.2 million views, but TikTok only qualified 1.2 million of those views for payout. This left us questioning whether the additional views were legitimate or if they were merely inflated numbers.

Moreover, we noticed a peculiar trend in our RPM: it began at a promising $ 1, then dropped to 89 cents, and further declined to as low as 39 cents as the video gained more views. Meanwhile, videos with fewer views sometimes had higher RPMs. This inconsistency has been frustrating; we haven’t been able to determine the factors influencing our RPMs.

In our attempts to decipher the process, I experimented with various recording methods. Initially, I assumed that using the TikTok app for recording would yield better RPMs, but I later discovered that filming content with my phone outside of the app did not significantly affect earnings. This lack of clarity around the algorithm and its parameters has been a stumbling block, and we’ve yet to receive any responses from TikTok regarding these inquiries.

Engagement and Growth

Despite the confusion, we truly appreciate that TikTok is compensating creators and are thrilled with the revenue we've generated unexpectedly. The apprehension we felt regarding keeping the audience engaged with longer videos has faded; we find that users are often willing to engage with longer content. This development also serves as great practice for branching out into platforms like YouTube.

We enjoy TikTok not only for its monetization avenues but also for its vibrant community. The connections we've made have been rewarding, and we find it an exciting platform to foster creativity.

As we continue on this journey, we're eager to keep everyone updated on our experience. We might consider revisiting and sharing our findings in three months to see how our RPMs fluctuate and how much revenue we've generated in total.

If you're on the fence about joining the TikTok Creativity Program Beta, we encourage you to take the plunge—it could turn out to be a lucrative decision!

Feel free to leave any questions below, and we will be happy to provide answers. Ciao!

Keywords

TikTok, Creativity Program Beta, monetization, RPM, brand collaborations, audience engagement, video views, revenue, content creation.

FAQ

Q: How does the TikTok Creativity Program Beta work?
A: The program allows creators to generate revenue from their videos based on views and RPM, but there are uncertainties concerning how views are qualified for monetization.

Q: Can I make videos longer than a minute on TikTok?
A: Yes, in the Creativity Program Beta, longer videos are supported, and many users are engaging with extended content.

Q: Why did my RPM drop even as my video gained more views?
A: RPM can fluctuate based on various undisclosed factors by TikTok, and it's common for RPM rates to decrease as the views accumulate.

Q: Should I join the Creativity Program Beta?
A: If you're a creator looking for monetization opportunities, it may be worthwhile to join, as it can potentially provide better earnings than expected.