How Mondelez Scaled eCommerce Without Breaking a Biscuit #SupplyChain #ECommerce #Logistics

Introduction

Mondelez International, known primarily for its array of delicious biscuits, has recognized the necessity of enhancing its e-commerce presence. Despite being a prominent player in the biscuit market, Mondelez found that consumers were purchasing a broader spectrum of products, including chocolates and candies, but not just biscuits alone. This realization prompted the company to establish a comprehensive organizational structure to maximize its e-commerce capabilities.

To align with the evolving market trends, Mondelez focused on integrating its research and development (R&D) organization with its logistics team. This collaboration was essential for ensuring that products were delivered to customers in optimal condition. The importance of delivering high-quality products cannot be overstated; providing damaged or broken biscuits would significantly harm the brand's reputation.

The journey to scale e-commerce was characterized by a significant amount of frenetic work. The R&D team played a crucial role in this transformation, exemplifying extraordinary effort and dedication to meet these newly set goals. Their collaboration with logistics ensured that the right products were available in the right quality and quantity for consumers.

In conclusion, Mondelez's strategic move to enhance its e-commerce capabilities has involved a well-thought-out blend of R&D and logistics, allowing them to better serve their customers and elevate their product offerings across platforms. As they continue this journey, the company is focusing on maintaining the high standards that their brand is known for.

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Keywords

Mondelez
E-commerce
Biscuits
Chocolates
R&D
Logistics
Quality
Supply Chain

FAQ

Q: Why did Mondelez need to expand its e-commerce presence?
A: Mondelez needed to expand its e-commerce presence to cater to a broader range of products beyond just biscuits, including chocolates and candies, aligning with consumer buying trends.

Q: How did Mondelez ensure product quality in its e-commerce efforts?
A: Mondelez integrated its research and development team with logistics to ensure products were delivered in optimal condition, preventing issues like broken biscuits.

Q: What was the nature of the work involved in scaling e-commerce?
A: The work involved was frenetic yet organized, characterized by close collaboration between various teams to achieve the company’s newly set e-commerce goals.

Q: What role did the R&D team play in Mondelez's e-commerce strategy?
A: The R&D team played a crucial role by working closely with logistics to ensure that high-quality products were available to meet consumer demands effectively.

Q: Where can I find more information on optimizing supply chains?
A: More information on optimizing supply chains can be found in the podcast available on all major podcasting channels.