Published on

HOW I SELL BOOKS ON TIKTOK (ultimate booktok guide for authors!)

Introduction

Today, let's talk about using TikTok for marketing books. I've been using TikTok for a couple of years to sell thousands of books. If you are steadfast against TikTok, this article might not be helpful for you, and that's okay. But I want to share why it's my favorite platform, why it is so good for books, and tips to help you master the platform.

Before diving in, let me introduce myself. My name is Shelby Lee, a best-selling writer. I have grown my social media platforms to over half a million followers and am passionate about helping other authors succeed on social media. I've helped over 500 authors with TikTok. That's why I have expertise in this area — I have a social media background and have worked with large brands for years.

Why I Love TikTok for Book Marketing

Consider TikTok as the goldmine for organic growth, similar to Facebook or Instagram about a decade ago. Despite what many believe, the organic growth potential on TikTok is still robust. I experienced my most significant growth period this year alone.

The BookTok Community

The BookTok community is phenomenal. You've likely heard about authors skyrocketing to the New York Times Bestselling list thanks to readers on TikTok sharing and creating content about their books. This community aspect is why TikTok is perfect for authors.

Authenticity and Informality

TikTok's informal, authentic environment is another reason to love the platform. You can film with your phone, be yourself, and don't need fancy equipment or editing tools. I use my phone and closet to record voiceovers. Depending on your genre, you might not even need voiceovers.

No Need to Show Your Face

You can succeed on TikTok without showing your face. Though I recommend overcoming that fear, 95% of my videos don't feature me on camera.

If you're ready to dive into TikTok, know that I'm not affiliated with TikTok — I'm just an enthusiastic user. I have a Book Sales on BookTok guide that includes video tutorials, post ideas, walkthroughs on setting up your profile, and strategies to get readers interested in your book.

Getting Started on TikTok

Initial Steps

  1. Download and Explore: Familiarize yourself with the platform by scrolling through it. Search for your genre or "BookTok" to see what types of content readers and authors post. Engage with videos you like and skip those you don't to fine-tune your algorithm.

Perfecting Your Profile

  1. Optimize Your Bio: Make it clear who you are and what you do. Use a mission statement to speak directly to your audience. Examples:

    • Poetry: "Helping others feel less alone through poetry."
    • Thrillers: "Keeping you up at night with my thriller books."
    • Romance: "Making you believe in love again with my romance books."

    You can link your Instagram until you reach 1,000 followers on TikTok to add a direct link in your profile.

Creating Content

  1. Develop Engaging Content:
    • Use a compelling hook to capture attention within the first second. This could be a text, audio, or visual hook.
    • Show something intriguing on the screen. Popular formats include page flips and spine flips of your book, with text overlays about the book's content.
  2. Post Consistently:
    • Initially, post 1-2 times a day to reach 1,000 followers quickly.
    • Monitor your analytics and post during peak times for your audience.

Advanced Tips

  • Types of Content: Once you find a successful format, stick with it. Use stock content like different angles of page flips or record yourself typing/writing.
  • Repurpose Content: Saves time and boosts presence on multiple platforms (e.g., Instagram Reels, YouTube Shorts, Pinterest Pins, Facebook Reels).

Conclusion

TikTok offers substantial opportunities for authors to promote their work and connect with readers. If you're diving into this platform, check out the BookTok Blueprint for step-by-step guidance. Feel free to share your experiences, books, or TikTok journey in the comments. Happy TikToking and happy writing!

Keywords

  • TikTok
  • BookTok
  • Book marketing
  • Organic growth
  • Social media for authors
  • Reader engagement
  • Content creation
  • Profile optimization
  • Video hooks
  • Posting consistency

FAQ

Q: Do I need to show my face on TikTok?
A: No, you can succeed on TikTok without showing your face. Most of my videos do not feature me on camera.

Q: How often should I post on TikTok when starting?
A: Initially, aim to post 1-2 times a day to gain traction quickly.

Q: How do I add a link to my bio on TikTok?
A: You can add a direct link once you reach 1,000 followers. Meanwhile, link your Instagram and direct followers there.

Q: What type of hook should I use in my videos?
A: Use text, audio, or visual hooks to capture attention within the first second of your video.

Q: Can I repurpose TikTok content on other platforms?
A: Yes, TikTok content is great for Instagram Reels, YouTube Shorts, Pinterest Pins, and Facebook Reels.

Read More