How Filipino sellers can make it on TikTok

Introduction

Over the past few months, TikTok Shop has seen over 2 million businesses go live on the platform, with the majority being small and medium-sized enterprises (SMEs). In addition to their usual double-digit campaigns, payday promotions, and weekly sales, TikTok has launched the “Buy Local, Shop Local” program to uplift and spotlight local SMEs that are proudly born and raised in the Philippines.

This program is comprehensive, extending not only to campaign promotions but also to the support TikTok provides to sellers. By collaborating with the Department of Trade and Industry (DTI), TikTok invites small and medium-sized businesses to attend training sessions aimed at helping them become more proficient online sellers. The training focuses on transforming entrepreneurs into digital natives, particularly within the context of TikTok Shop.

One example of a successful seller under the Buy Local, Shop Local program is Cassie Mushroom, a business that has recently featured in promotional showcases. They’ve adopted the ACES framework (assortment, content, and empowerment), which guides small and medium-sized enterprises on how to succeed on the platform. Another featured merchant is Clay Scrapas, which received the MSME of the Year award at the TikTok Shop Summit this year for effectively implementing the ACES methodology. This approach includes ensuring that their popular products are priced competitively and that their promotional content—whether live streams or short videos—is compelling.

In addition, empowerment for these sellers means participation in TikTok’s various campaigns, including double-digit events, payday sales, and weekly promotions. TikTok encourages sellers to stay true to their brand philosophy by delivering authentic messages and creator content, which keeps audiences and customers engaged. This customer-centric approach is what sets TikTok apart from other platforms, making it a unique space for Filipino sellers to thrive.

Keywords

TikTok Shop
Buy Local, Shop Local
Small and Medium-sized Enterprises (SMEs)
ACES Framework
Seller Support
DTI Partnership
Authentic Content
Digital Natives

FAQ

Q: What is the "Buy Local, Shop Local" program on TikTok?
A: It is a campaign that promotes and supports local small and medium-sized enterprises in the Philippines by providing training and promotional opportunities.

Q: How can Filipino sellers succeed on TikTok?
A: By utilizing the ACES framework, engaging in promotional campaigns, and ensuring they deliver authentic content to their audience.

Q: What kind of support does TikTok extend to SMEs?
A: TikTok provides training through partnerships with organizations like the Department of Trade and Industry (DTI), along with promotional campaigns to increase visibility and sales on the platform.

Q: What does the ACES framework stand for?
A: ACES stands for Assortment, Content, and Empowerment, which guides sellers in organizing their products, creating engaging content, and encouraging participation in campaigns.

Q: Why is authentic content important on TikTok?
A: Authentic content helps maintain customer engagement and builds a genuine connection between brands and their audience, setting TikTok apart from other platforms.