How brands are using TikTok nowadays, and here's why

How Brands are Using TikTok Nowadays, and Here's Why

Introduction

Have you noticed a trend with top influencers like Doringo, Sam, and Ryer? They aren't just selling products or promoting app features; instead, they're focusing on entertaining their audience. This strategy is remarkably effective and here's why.

Increasing Engagement Through Entertainment

These influencers prioritize generating massive awareness and engagement without spending a single dollar on advertisements. By entertaining their audience, they draw considerable traffic to their websites once viewers click on links in their bios.

The Retargeting Strategy

When these audiences visit their websites, brands can retarget them based on their interactions, such as post engagement, video views, and website visits. This is typically done through Facebook Ads and PPC campaigns.

Essentially, their organic social media efforts focus on the initial stages of the marketing funnel—building awareness and engagement. In contrast, paid advertising like Facebook Ads focuses on the later stages of the funnel, converting that engagement into actual sales.

Conclusion

This multi-stage approach packs a punch: organic efforts generate the interest and initial traffic, while paid ads retarget and convert that audience into loyal customers.

Keywords

Engagement
Awareness
Organic Social Media
Paid Advertising
Retargeting
Influencers
TikTok
Traffic

FAQ

Q: Why are influencers focusing on entertaining their audience instead of selling products?

A: They focus on entertainment to increase massive awareness and engagement without spending on advertisements, which ultimately leads to larger audiences that can be retargeted later.

Q: How do brands benefit from the increased traffic from influencers' TikTok accounts?

A: The increased traffic can be retargeted based on post engagement, video views, and website visits, usually using Facebook Ads and PPC campaigns.

Q: What is the difference between organic social media and paid advertising in this strategy?

A: Organic social media efforts focus on initial stages, like building engagement and awareness. Paid advertising, like Facebook Ads, focuses on retargeting these engaged users and converting them into customers.

Q: How do brands retarget audiences effectively?

A: Brands retarget their audiences based on their engagement with posts and video views, as well as their activity on the brand's website, using refined ads on platforms like Facebook.