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Here’s how I keep my TikTok ads profitable EVERYTIME ‼️

Here’s How I Keep My TikTok Ads Profitable EVERYTIME ‼️

Managing your TikTok ad campaigns effectively can make the difference between running a successful business and wasting valuable resources. Here's a step-by-step guide to ensure you're making data-driven decisions to keep your ads profitable.

Step-by-Step Guide to Manage TikTok Ad Campaigns

Initial Ad Spend and Assessment

First off, your ad should have an initial spend of forty dollars, which equates to twenty dollars for each of the first two days. This initial investment is critical for collecting enough performance data to make informed decisions.

Daily Performance Review

You need to make it a habit to review your campaign performance daily, particularly around 8 PM. In this review, you should focus on the Return on Ad Spend (RoAS) and Return on Investment (ROI) metrics from the past two days.

  1. Good RoAS/ROI: If a campaign shows good performance metrics, keep it running.
  2. Bad RoAS/ROI: If the campaign is underperforming, it's time to turn it off.

Managing Borderline Campaigns

You'll often find some ad campaigns that neither perform exceptionally well nor terribly—they fall into a "yellow light" zone. For these campaigns, allocate an additional ten dollars to better assess their potential.

  • At 8 AM, review the performance of these borderline campaigns to determine their next steps.
    • If their performance and profitability improve, continue running them.
    • If they still show poor results, it's time to cut them off.

Keywords

  • TikTok Ads
  • Ad Spend
  • Campaign Performance
  • Return on Ad Spend (RoAS)
  • Return on Investment (ROI)
  • Daily Review
  • Borderline Campaigns
  • Profitability

FAQ

How much should I spend initially on my TikTok ad campaign?

You should initially spend forty dollars, divided as twenty dollars per day over the first two days.

When should I review my ad campaign performance?

Review your campaign performance daily at around 8 PM, focusing on the data from the past two days.

What criteria should I use to keep or turn off a campaign?

If the campaign shows good RoAS and ROI, keep it running. If the performance is subpar, turn it off.

What should I do with borderline campaigns?

For campaigns falling in the "yellow light" zone, allocate an additional ten dollars in ad spend and review their performance at 8 AM the following day. Decide to continue or discontinue based on this updated performance data.

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