Helping Businesses of All Sizes Achieve Sustainability

Introduction

65 percent of U.S consumers report that if you don't have a sustainability shipping option in your cart, you're not going to be in the consideration set. It's really hard to do and for SMBs, it's even more challenging to execute on because it's complex. However, we have worked to make it simple. We decided that if you are a "Ware to Go" customer, you are going to be carbon neutral. We buy the credits ourselves and use a certified calculator to ensure accuracy because we understand the importance. Consumers are explicitly saying that if you're not offering sustainable options, you're not in their consideration.

Furthermore, while the last five years have seen a race towards faster shipping speeds, akin to Amazon's two-day delivery footprint, there is a noticeable shift happening. Certainty is starting to become more crucial than speed. For instance, if consumers have an option for a sustainable green shipping solution, they might not need it delivered in two days or even one day. More and more consumers are willing to wait if they know the option is carbon neutral. This shift is driving conversions in shopping carts.

Keywords

Sustainability
Shipping option
Carbon neutral
SMBs (Small and Medium Businesses)
Consumers
Consideration set
Credits
Certified calculator
Speed vs. Certainty
Green shipping

FAQ

1. Why is a sustainable shipping option important for consumers?

65 percent of U.S consumers report that if you don't offer a sustainable shipping option, your business won't be in their consideration set.

2. How can SMBs achieve sustainability in shipping?

It can be complex, but businesses like "Ware to Go" make it simple by buying carbon credits and using certified calculators to ensure shipping is carbon neutral.

3. Is speed still the most important factor in shipping for consumers?

There's a shift happening where certainty and sustainability are becoming more important than speed. Many consumers prefer a sustainable green shipping option even if it takes longer.

4. What impact does offering a carbon-neutral shipping option have on conversions?

Offering a carbon-neutral shipping option can drive more conversions in your shopping cart as consumers lean towards more environmentally friendly choices.