[FULL] Ikon Lokal (2024) | Episod 18 - TikTok Shop Lokal Seller Gudang Ilmu Tiktok Shop

Introduction

[Applause]

Welcome to the latest installment of “Ikon Lokal” brought to you by TikTok Shop! In today's episode, we dive deep into the vibrant world of local book entrepreneurs. Our special guests today are Encik Hairul Faizah Abdul Gani, the Chief Executive Officer, and Mohammad Shahrul Ismail, the Sales Manager of PTS Book Cafe.

Background of PTS Book Cafe

PTS Book Cafe focuses primarily on selling physical books online. Thanks to TikTok Shop, their sales have soared. Their online presence has allowed them to distribute hundreds of thousands of books, transforming the landscape of the book industry in Malaysia. Encik Shahrul shared how, in the past, managing their own website and selling through E-dagang was a challenge. However, since joining TikTok Shop, they've experienced unprecedented growth.

Challenges and Opportunities

One of the significant challenges PTS Book Cafe faced in their journey was the transition to creating engaging video content for TikTok. Initially, they lacked content creators but discovered the TikTok Shop Academy and its affiliate program. This partnership has been revolutionary, with 90% of their sales coming through affiliates. Encik Hairul emphasized that their experience during the COVID-19 pandemic profoundly impacted their business. In the early days of pandemic restrictions, they processed thousands of orders, which was a steep learning curve for the small team.

Growth and Achievements

Within just a year, the PTS Book Cafe has managed to sell more than 550,000 units of books through TikTok Shop. Their bestsellers include notable titles like biographies and novels, which resonate with a wide audience. The increase in sales has elevated their status, allowing them to win several awards from TikTok Shop, including the Top Rising Star for the book category.

The Role of TikTok Shop in Their Journey

TikTok Shop has reshaped how PTS Book Cafe interacts with its customers, shifting from traditional marketing to leveraging user-generated content. By collaborating with their audience and encouraging book reviews and discussions, they have created a vibrant community centered around the joy of reading.

Conclusion

As we wrap up this episode of Ikon Lokal, we are reminded of the importance of knowledge and how books serve as a guiding light in our lives. A huge thank you to Encik Shahrul and Encik Hairul for sharing their inspiring journey. Join us next week for more local stories brought to you by TikTok Shop!

Keyword

TikTok Shop
PTS Book Cafe
Online book sales
Affiliate program
COVID-19 impact
Bestsellers
User-generated content
Local entrepreneurs

FAQ

Q: What is PTS Book Cafe?
A: PTS Book Cafe is an online bookstore that focuses on selling physical books, and it has seen significant growth through TikTok Shop.

Q: How has TikTok Shop impacted their sales?
A: TikTok Shop has allowed PTS Book Cafe to sell over 550,000 books, predominantly through its affiliate program.

Q: What challenges did PTS Book Cafe face?
A: One of the main challenges was creating engaging video content for TikTok, and they initially lacked content creators.

Q: What types of books do they sell?
A: PTS Book Cafe primarily sells biographies and novels, as well as religious and spiritually-themed works that resonate with their audience.

Q: What awards has PTS Book Cafe won?
A: They received the Top Rising Star award for the book category and recognition for their Ramadan bazaar campaign.

Q: How has TikTok changed their customer interaction?
A: TikTok has transformed their approach by encouraging user-generated content, allowing their audience to engage with and share about books more dynamically.