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Free TikTok Ads Course - TikTok Advertising Tutorial (TikTok for Business)

Introduction

Hello everyone! It's Chase Chapel, your favorite digital marketer here, and we're diving into a free TikTok Ads course that covers everything from A to Z on setting up your campaigns, creating content, and launching ads effectively. Drawing from our experience at Chapel Digital Marketing, where we spend hundreds of thousands of dollars per month on TikTok ads for our clients, this guide aims to provide you with the knowledge to achieve incredible results.

And by the way, I’m challenging everyone to leave 100 comments on this video. If we achieve this goal, I will pick one winner for our upcoming TikTok Ads course. Comment down below your biggest goals for 2022, and let's get started!

Make sure to grab a pen and paper, and close out all your tabs for full concentration on this training.

Introduction to TikTok Ads

My Experience with TikTok Ads

At our agency, we spend anywhere from $ 160,000 to $ 300,000 per month on TikTok ads for our clients, achieving over 100 million impressions every 60-90 days. We've ranked in the top 10 TikTok ad campaigns in the US seven times for our clients, showing versatility in running ads for local, app installs, and e-commerce brands.

Just with one campaign, we spent $ 339,000 to get 49,000 conversions, averaging a little over a $ 6 cost per result. TikTok even gifted us a custom microphone for our success, allowing us to do karaoke in style—though, on a serious note, the value from TikTok ads is immense.

Why TikTok Ads?

TikTok surpassed Google in traffic in 2021, boasting over a billion monthly active users. The platform's efficient algorithm delivers high organic views and long watch times, with average users spending about 26 hours a month on TikTok. This massive engagement makes TikTok ripe for organic impressions and conversions.

If you create compelling, story-driven content, understand TikTok’s editing tools, and know how to capture users' attention, you can build a consistent sales channel.

Structuring TikTok Business Center

The TikTok Business Center allows you to manage teams, partner access, and handle multiple ad accounts. At the ad account level, you'll handle campaigns, audiences, ads, rules, web app events (TikTok pixel), catalog, comments, and billing. The campaign level focuses on settings, budget, and objectives while the audience level allows granular targeting options. Finally, the ad level involves managing the creative, copy, format, and call-to-actions.

Setting Up Business Manager and Installing the Pixel

  1. Visit business.tiktok.com and sign up.
  2. Enter your details, verify, and name your Business Center.
  3. Add and create your ad account.
  4. Hover over Assets, click Event, and set up your pixel via either manual or third-party installation depending on your platform (e.g., Shopify, BigCommerce).
  5. Name and configure your pixel, ensuring it's installed correctly with the TikTok Pixel Helper.

Creating and Launching Your TikTok Ad Campaign

  1. Go to your ad account and hit Create.
  2. Select Custom Mode for full control.
  3. Choose your objective (e.g., conversions for purchases).
  4. Configure your pixel and audience (e.g., US, 18+).
  5. Budget: Minimum of $ 20/day.
  6. Optimize for lowest cost to maximize results.

Crafting the Perfect TikTok Ad

Video Quality: Always upload the highest quality resolution for a 312% lift in conversions.

Aspect Ratio: Use vertical orientation for a 91% lift.

Sound On: Include engaging audio for a 16% lift in impressions.

Video Duration: Optimal length is 21-34 seconds.

CTA: Always include a clear call-to-action for a 152% increase in conversions.

Learning from Top TikTok Ads

Use TikTok's creative insights tool and analyze top ads to understand what works. Pay attention to:

  • Comment engagement
  • Shares and likes
  • Video structure and text placement
  • Audience targeting

Example Analysis

Successful Ads

Ads that use text callouts, emojis, brief segments, highlights of benefits, and direct CTAs are highly effective. For instance, an ad for a bralette highlighted three benefits with concise text and fast cuts, resulting in high engagement and conversions.

Beginner-Friendly Ads

Simple yet effective ads for smaller brands might show the product purchase flow, explain the benefits, and include a clear CTA.

Finalizing Your Ad

  1. Add text (e.g., "Shop Now").
  2. Select effective call-to-actions (like Shop Now).
  3. Enter your URL with tracking parameters.
  4. Allow TikTok to share performance metrics.
  5. Submit and wait for results.

Keyword

  • TikTok Ads
  • Campaign Setup
  • Audience Targeting
  • Creative Insights
  • High Conversion Ad Creatives

FAQ

Q1: What is the minimum budget for TikTok ads? A1: The minimum budget required to start a TikTok ad campaign is $ 20 per day.

Q2: Why is vertical video important for TikTok ads? A2: Vertical videos provide a 91% lift in engagement since they fit the user’s full screen and align with TikTok’s viewing experience.

Q3: How long should my TikTok ad be? A3: The optimal video duration for TikTok ads is between 21 to 34 seconds to achieve the best conversion rates.

Q4: How can I ensure my TikTok ad has high video quality? A4: Always upload the highest resolution available for your video to maximize user engagement and conversion rates.

Q5: Can I use the same ads from other platforms on TikTok? A5: Not exactly. TikTok ads require a specific style that blends with the feed, tells a compelling story, and engages viewers uniquely compared to platforms like Facebook or YouTube.

If you’re serious about leveraging TikTok for your brand, feel free to reach out to Chapel Digital Marketing for expert guidance and managed services. Cheers!

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