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Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business)

Introduction

Creating your first viral TikTok ad in today’s social media landscape is one of the essential steps for boosting your brand's visibility. However, making an effective TikTok ad is not as straightforward as it seems. As someone who has landed in the top 10 of all ads on TikTok multiple times for clients, I've uncovered specific dos and don'ts to help your ad go viral and change the trajectory of your brand.

In today’s article, I will cover the exact steps on how to create a viral ad for your brand, including examples of ad formats that work. Plus, I’m giving away $ 1,000 in cash to one subscriber if this video achieves 1,000 likes. Make sure to comment on your biggest takeaway from this article to enter the giveaway.

Step-By-Step Guide to Creating Viral TikTok Ads

We have spent over a million dollars on testing in the past 90 days and manage over 48 active ad accounts. All our insights are data-driven and free from personal biases. Here’s how to create high-converting TikTok ads:

Ads That Do Not Convert:

  1. Avoid only using images or GIFs: These decrease conversion rates significantly.

  2. Don't make TikTok-native videos that aren't ads: If your video feels too much like an ad, it won't blend well with the TikTok feed.

  3. Ensure you focus on the product: Videos showing the product for only a moment fail to maintain focus, leading to confusion.

  4. Include a call-to-action (CTA): Without a clear CTA, users won't know where to go or what to do next.

Ads That Do Convert:

  1. Use vertical video: Forget landscape and square forms. Vertical format adapts well to TikTok’s interface.

  2. Keep content engaging and fast-paced: Use jump cuts every three seconds. This keeps viewers’ attention.

  3. Maintain authenticity: Genuine, raw content is key to retaining viewership.

  4. Integrate music, voice overlays, and text overlays: This enhances engagement and supports the flow of content.

  5. Always include a call-to-action: Direct the audience towards an action, such as “Shop Now” or “Learn More.”

  6. Think of talking to a friend: Create content as if you're FaceTiming a friend to keep it natural and engaging.

Example TikTok Ads

Gaming Controller:

A high-converting ad that focuses on showing the customization options, features, and clear call-to-action. It uses a mix of text, voice overlay, and a subtle background track while maintaining a consistent focus on the product.

Robe (Apparel):

Another viral ad that targets a specific audience while showcasing the product’s quality, color options, and compelling offers like ‘25% Off’ to drive sales.

FaceTime Style Ad Example:

A natural, engaging ad with quick scene cuts and lively narration that keeps the viewer engaged and focused on the product.

Using TikTok Creator Marketplace

If you don’t have a Content Team, TikTok Creator Marketplace is an excellent resource to find creators who can create content for you. Here's how you can utilize it:

  1. Search for creators related to your niche: For example, if you're in apparel, search for ‘clothing’ to find relevant creators.

  2. Assess creator profiles: Look at their view counts and engagement rates to gauge their potential.

  3. Build a list of potential creators: Shortlist creators and reach out to them for collaboration opportunities.

By following these steps and utilizing TikTok Creator Marketplace, you can effectively create viral TikTok ads that generate high engagement and sales.

Keywords

  • Viral TikTok ads
  • Social media marketing
  • Digital marketing
  • Content engagement
  • Call-to-action (CTA)
  • TikTok Creator Marketplace
  • Authentic content
  • Ad formats
  • Customizable product ads
  • Influencer marketing

FAQs

Q: What is the best video format for TikTok ads? A: Always use vertical video format as it adapts best to TikTok’s interface.

Q: How long should my TikTok ad be? A: The optimal length for a high-converting TikTok ad is around 23 to 30 seconds. If your product is high-value, a slightly longer video up to 40 seconds can be useful.

Q: Do I need to include music in my TikTok ad? A: Yes, adding subtle background music enhances engagement, but ensure it doesn’t distract from the main content and voice overlays.

Q: How important is a call-to-action in TikTok ads? A: Extremely important. A clear and direct call-to-action drives the audience towards taking the desired action, such as visiting your website or making a purchase.

Q: Can I outsource TikTok ad creation? A: Yes, you can use TikTok Creator Marketplace to find creators who can make engaging content for your brand. It’s a great way to get professional, genuine, and high-quality ads.

Feel free to reach out if you have any other questions or if you're interested in mentorship programs that focus on optimizing your TikTok ad strategies.

Cheers, Your favorite digital marketer, Chase Chapel

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