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Exposing My TikTok Ads Strategy That Made Me $300,000 Dropshipping

Exposing My TikTok Ads Strategy That Made Me $ 300,000 Dropshipping

Today, I'm breaking down the exact strategy that I used to make over $ 300,000 combined across several different stores running TikTok ads. If you watched my previous video about how I ran up $ 200,000 selling products to insecure women on TikTok, this is literally the same exact ad strategy that I used to achieve those numbers. I'll be breaking down both the testing and scaling strategy. Additionally, I'll be personally coaching one lucky person in the comments one-on-one for a month for free. If you want to learn all the secrets and get full one-on-one guidance from me, comment the word "learn" down below. Once this video hits 500 likes, I'll choose someone from the comments to personally mentor.

Setting Up the Testing Campaign

  1. Access TikTok Ads:

    • Navigate to TikTok Ads and click on the advanced setting to make everything customized.
    • Select "Website Conversions" as your advertising objective because the ultimate goal is sales.

  2. Campaign Configuration:

    • Name the campaign "CBO1" to distinguish it during scaling.
    • Enable Campaign Budget Optimization (CBO) and set the daily budget to $ 50.

  3. Ad Group Settings:

    • Name the ad group "group one" for organization.
    • Select your TikTok pixel and set the optimization event to "complete payment."
    • Turn off all placements except TikTok to avoid higher CPC.
    • In Advanced Settings, turn off all additional placements except "video sharing."

  4. Geographic and Demographic Targeting:

    • Select one country for better tracking, preferably the United States if it's allowed.
    • Target one gender for better audience optimization; female-targeted products work best.
    • Set age targeting from 18 to 55+ and keep language settings as "all."

  5. Broad Targeting:

    • Do not select any interests for broad targeting. TikTok will automatically find the right audience for your ads.

Ad Creation

  • Ad Text and Media:

    • Create three to five creatives to test.
    • Use a white-background logo for a professional look.
    • Write an effective ad text like "You need this now. Sale ends tonight..." to create scarcity.
    • Set the call to action as "Shop Now."

  • Ad Examples and Resources:

    • Use viral Ecom ads for high-converting ad creatives. They offer packages like three videos for $ 112 and provide a 15% discount with code "Robert15."

Scaling Strategy

  1. Start Scaling:

    • Once you find a successful CBO1 campaign, duplicate it 5 to 10 times based on your budget.
    • Keep each campaign at the $ 50 daily budget initially.

  2. Monitoring and Adjusting:

    • Turn off poorly performing groups within the campaign.
    • Evaluate metrics like CPC, CPA, and CTR. Turn off campaigns with CPC above $ 1 after $ 15 spent.

  3. Sustaining Performance:

    • Continue duplicating successful campaigns to scale up over time.
    • Test different day-parting schedules after a week of scaling.

  4. Creative Rotation:

    • Update creatives periodically as older ads will eventually fatigue.

Supplier Recommendation

  • Use CJ Drop Shipping for reliable product sourcing and fulfillment. They offer no monthly fees, auto-sync with your store, and branding options.

Conclusion

By following these detailed steps for setting up and scaling TikTok ads, you can achieve significant revenue growth in your dropshipping business. If this guide was helpful, let me know in the comments. Subscribe to the channel for more dropshipping strategies and opportunities to work one-on-one with me.

Keywords

  • TikTok Ads Strategy
  • Dropshipping
  • Campaign Budget Optimization (CBO)
  • Broad Targeting
  • Ad Creatives
  • Scaling Strategy
  • CJ Drop Shipping

FAQ

Q1: What is the main goal of TikTok ads for dropshipping?

  • The main goal is to drive website conversions, specifically completed payments, to make sales.

Q2: How should I name my campaigns and ad groups for better tracking?

  • Name your campaigns sequentially, like "CBO1," and ad groups as "group one," "group two," etc., for better organization.

Q3: Why focus on a single country or gender in targeting?

  • Targeting a single country or gender allows more precise optimization and tracking, making it easier to scale effectively.

Q4: How often should I change my ad creatives?

  • Update your ad creatives periodically as the older ones will eventually fatigue and perform less effectively.

Q5: Which supplier do you recommend for dropshipping?

  • CJ Drop Shipping is recommended for their ease of use, no monthly fees, and the ability to brand and fulfill your products.

Q6: How should I handle poorly performing ad groups or campaigns?

  • Monitor metrics closely and turn off any groups or campaigns with high CPCs above $ 1 after $ 15 spent, or if they aren't generating conversions.

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