Explaining TikTok Shop Affiliate for Sellers 2023 (Singapore edition)

The TikTok Shop Affiliate program is designed to help brands link up with top creators as affiliates to sell their products on TikTok. Whether you're a new seller or an established brand, understanding the various commission plans and how to navigate the affiliate marketplace is crucial for maximizing your sales and outreach. Here's a detailed guide to get you started.

Setting Up Your TikTok Shop Account

To participate in the TikTok Shop Affiliate program, you'll need to first set up a TikTok Shop account and upload your products via the Seller Center. Once that’s done, you can click on "Affiliate Marketing" at the top panel to access the TikTok Shop Affiliates backend.

Commission Plans

In the left panel, you can find three different kinds of commission plans: the Shop Plan, Open Plan, and Targeted Plan.

Shop Plan
- The Shop Plan is a standard commission plan that applies to all products and all creators.
- Commission fees can be set from 1% to 80%.
- To adjust the commission rate, click on the edit icon under the commission rate to set your standard shop commission fees for all products and all creators.
Open Plan
- The Open Plan is a special plan that only applies to certain products and is open to all creators.
- Commission fees can also range from 1% to 80%.
- Use this plan if some products have different commission structures than your standard Shop Plan.
- Simply add an Open Plan and select the products you want it to apply to. You can also manage creators' applications for these plans here.
Targeted Plan
- The Targeted Plan is a customized plan aimed at selected creators only.
- Commission fees range from 1% to 80%.
- You can offer special commissions to targeted creators for some or all of your products.
- You can contact creators via WhatsApp or email, and invite them to promote your products with a customized commission structure.

Using the Affiliate Marketplace

Clicking on "Affiliate Marketplace" on the left panel will bring you to a database of potential creators you can work with as affiliates.

You can search for creators by typing their username in the search bar.
Filter creators based on product categories, follower profiles, and other metrics such as quick response, frequent postings, and reliability with samples.

Creator Data Example

Here’s an example of a popular TikTok creator, Runner Cow:

Video Data: Shows sales volume generated by 1,000 shopping cart exposures in videos. If Runner Cow has 100,000 views for product videos, he would generate around $ 13,000 in sales.
Live Stream Data: Indicates the sales volume generated by 1,000 shopping cart exposures in live streams. Additional metrics represent his live stream data for the past 30 days.
Audience Demographics: View his audience segmentation and some of his top-performing videos.

You can contact Runner Cow through various methods provided or select the "Invite Creator" or "Send Targeted Plan" icons.

Thank you for reading this detailed guide on the TikTok Shop Affiliate program for sellers. Feel free to comment if you have any other questions that weren't covered in this article.

Keywords

TikTok Shop
Affiliate program
Commission plans
Seller Center
Affiliate Marketplace
Shop Plan
Open Plan
Targeted Plan
Creator data
Video GPM
Live GPM

FAQ

Q1: How do I set up a TikTok Shop account?
A1: You need to register and set up your account via the Seller Center, where you will also upload your products.

Q2: What types of commission plans are available?
A2: There are three types: Shop Plan, Open Plan, and Targeted Plan, each adaptable to different products and creator arrangements.

Q3: What is the Shop Plan?
A3: The Shop Plan is a standard commission structure that applies to all products and creators, with commission fees set from 1% to 80%.

Q4: How does the Open Plan differ from the Shop Plan?
A4: The Open Plan is for specific products and is open to all creators, allowing for customized commission rates different from your Shop Plan.

Q5: What is the Targeted Plan?
A5: The Targeted Plan is a specialized commission plan aimed at selected creators, offering customized commissions for some or all products.

Q6: How can I find potential creators to work with?
A6: Use the Affiliate Marketplace to search and filter creators based on various criteria such as product categories and follower profiles.

Q7: What is video GPM?
A7: Video GPM indicates the sales volume generated by 1,000 shopping cart exposures in videos.

Q8: How can I contact a creator I’m interested in working with?
A8: You can contact them via provided methods like WhatsApp or email, or use the "Invite Creator" or "Send Targeted Plan" icons.