Etsy Up | 2024

Introduction

Welcome to Etsy Up! We’re thrilled to have you join us as we explore ways to enhance your Etsy shop in preparation for the holiday season and beyond. Hosted by Dana Isam Johnson, a trend expert at Etsy, the event focuses on new trends, buyer insights, search optimization, listing quality tips, enhancing customer experiences, and insights directly from fellow sellers.

Community Connection

During the event, viewers were encouraged to engage in the chat by introducing themselves, sharing their shop names and products, and connecting with one another. There were also interactive polls and giveaways, including a chance to win a $ 1,000 Etsy gift card.

Etsy Leadership Insights

Kicking off the event, Raina Moscowitz, Etsy's Chief Operating and Marketing Officer, discussed the importance of community and the efforts to protect seller creativity on the marketplace. Significant changes have been made to enhance buyer trust, such as launching a beta version of a buyer membership program.

Alice Woo, the head of trust and safety, shared updates on Etsy's new creativity standards, while Lauren Weinberg, from customer support, elaborated on the improvements made to ensure sellers have quick and effective communication channels with the support team.

Seller Experience and Optimization

Maxwell Tang, Senior Director of Product Management, introduced Etsy's search visibility page within the shop manager. This tool helps sellers understand their listings' performance and improves their search ranking through personalized recommendations. Sellers are encouraged to enhance their shop icons, maintain high customer service standards, and present quality listings with multiple high-quality photos.

Finalists of the Etsy Design Awards

In a much-anticipated segment, Dana shared the finalists of the Etsy Design Awards across various categories, including home decor, furniture, jewelry, weddings, and more. Sellers could engage by voting for the People's Pick Award on the Etsy app.

Enhancing Customer Service for the Holidays

Isabella from the community team highlighted the importance of excellent customer service, especially during the busy holiday season. The session focused on four key components according to Etsy’s customer service standards: average review rating, message response rate, on-time shipping, and seller-funded case rate.

Tiffany from Halen Florals provided shipping tips for wreaths, emphasizing organization and communication with buyers. Sellers were encouraged to keep their processing times updated and utilize Etsy's shipping label features.

Upcoming Trends and Insights

As preparations for the holiday season begin, Dana shared insights extracted from Etsy’s Marketplace report, highlighting trends such as whimsical designs for Halloween, nature elements, citrus accents, and the importance of personalization in gifts. Sellers were urged to stay agile with trending styles and cultural moments to maximize their relevance in the market.

Experts encouraged utilizing Instagram and TikTok for promotion, encouraging sellers to create engaging content, such as time-lapse videos of their making processes, tutorials, and behind-the-scenes peeks. The Etsy Creator Collective program was introduced as a way for sellers to earn commissions through social media sales.

Conclusion

The event wrapped up with calls for sellers to sign up for follow-up workshops, dive deeper into the holiday insights report, and connect with other sellers in the Etsy community. As a special note, the winners of the Etsy Design Awards will be announced in October.

Keywords

Etsy, holiday season, community connection, customer service, seller experience, Etsy Design Awards, Marketplace insights, trends, social media promotion.

FAQ

1. What is Etsy Up?
Etsy Up is an event focused on helping Etsy sellers enhance their shops with new trends, insights, and tools to prepare for the holiday season.

2. Who presented during the event?
The event featured presentations by Raina Moscowitz, Alice Woo, Lauren Weinberg, Maxwell Tang, Isabella, and Dana Isam Johnson.

3. What is the Etsy Design Awards?
The Etsy Design Awards celebrate outstanding sellers and their products across various categories, with winners determined through community voting.

4. How can I improve my customer service as a seller?
Focus on obtaining positive reviews, maintaining a high message response rate, shipping your orders on time, and minimizing any seller-funded cases to improve your service rating.

5. Where can I find more insights on holiday trends?
You can access the complete early 2024 holiday trend report at etsy.me/early-holiday-trends.