Ep028 | Know Your WHY When Growing Fleet | Guest: Ryan Garber, GFI Transport

Introduction

In a recent episode of the podcast "Caution Wide Right," host Luke welcomed Ryan Garber, president and CEO of GFI Transport, a family-owned trucking company with over 30 years of experience in hauling dry bulk commodities. During the discussion, Ryan shared valuable insights on growing a trucking company and the importance of having a clear purpose, or "why," behind business decisions.

Know Your WHY

Ryan emphasized that understanding why one wants to grow their company is crucial. It’s important to distinguish between growing for personal validation versus a genuine desire to impact and influence others in a positive way. At GFI Transport, the focus has always been on creating an environment where employees can thrive, feeling valued rather than merely being numbers.

Understanding Challenges and Changes

As GFI transitioned from a small operation to a medium-sized enterprise, they faced numerous challenges. Among these were the implementation of electronic logs (ELOGs) and compliance with emissions standards. Ryan pointed out the necessity of embracing new technologies and understanding the costs associated with them for sustainable growth.

Starting with just one driver in 1990, GFI Transport quickly grew to include eight company drivers and eight owner-operators by 1995. Today, the company operates about 80 trucks and focuses primarily on dump trailers and hopper bottoms, as well as specialized services through walking floor trailers and vans.

Building Relationships

Ryan attributes much of GFI Transport's success to the relationships built over the years, both with customers and employees. The company's commitment to treating people fairly has resulted in customer loyalty even during market downturns. This relationship-focused approach has enabled the company to weather challenges like the freight recession and the COVID-19 pandemic more successfully than others.

A pivotal moment in GFI's growth was the strategic planning initiated five or six years ago, which structured their growth trajectory and helped them pursue additional opportunities, including the acquisition of another company in Bellefonte.

Culture of Safety

GFI Transport has become known for its outstanding safety record, having won multiple safety awards, including back-to-back Great West Safety Awards. Ryan detailed the company's dedication to safety policies, including the hiring of a safety director who uses data management and coaching techniques to promote safe driving practices amongst employees.

Ryan acknowledges that although it can be challenging to instill these safety practices, GFI is committed to maintaining an open and supportive environment, emphasizing that it’s important to treat drivers as individuals with lives outside of work. The culture fosters a sense of belonging and community, boosting driver retention and morale.

Community Engagement

Community involvement is another cornerstone of GFI's mission. Ryan shared anecdotes about how GFI has engaged in charitable activities, such as helping hurricane relief efforts in Houston and participating in the Make-A-Wish Foundation's truck convoy. These initiatives strengthen not only the company's internal culture but also its public image, as GFI strives to make a difference in the lives of those around them.

Future Growth and Opportunities

Ryan sees a bright future for GFI Transport, with potential expansions and opportunities in logistics. He believes the company has positioned itself well to adapt to changing industry regulations and market demands. The focus will continue to be on how they can empower their drivers, enhance their relationships, and further build on their foundation of family values and commitment to service, safety, and community involvement.

As the transportation industry evolves, GFI Transport is well-prepared to rise to the challenge. With a clear understanding of their "why," they aim to continue growing and impacting the community positively.

Keywords

Growth, Trucking, GFI Transport, Ryan Garber, Safety Awards, Relationships, Company Culture, Community Involvement, ELOGs, Emission Standards, Driver Retention, Logistics.

FAQ

1. What is the primary focus of GFI Transport?
GFI Transport primarily focuses on hauling dry bulk commodities while maintaining a commitment to safety and employee well-being.

2. How has GFI Transport grown since its inception?
GFI started with one truck and expanded to 80 trucks over a span of more than three decades, with continued plans for growth.

3. What strategies does GFI employ to ensure driver retention?
GFI emphasizes treating drivers as individuals, fostering a family atmosphere, and accommodating personal commitments, which contribute to high retention rates.

4. What awards has GFI Transport received?
GFI Transport has won multiple safety awards, including back-to-back Great West Safety Awards, reflecting their commitment to safety in operations.

5. How does GFI engage with the community?
GFI participates in various charitable initiatives and programs, such as hurricane relief efforts and Make-A-Wish truck convoys, reinforcing their commitment to social responsibility.