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Email is more reliable for clicks than Tiktok, Facebook, LinkedIn
Email is More Reliable for Clicks than TikTok, Facebook, LinkedIn
Oh hey, look at that! Oh my God, it's surprising to see Instagram analytics. Wow, jeez! These metrics are disappointing. What's happening? Look at Twitter – they declined even faster. Do you know what it is for email? Let me draw you a picture of email analytics.
When it comes to email, we actually have data going back to 2004. We can track average open rates and average clickthrough rates over nearly two decades. And what’s unbelievable is that email open rates have been consistently around 22% on average for these twenty years. They have not budged. This continuity and reliability show that the email platform is so much more powerful than any other subscription you can get.
To put it into perspective, I would prefer having 100 email subscribers over a million TikTok followers, even though having a million TikTok followers would surely impress my young nieces.
Keywords
- Email analytics
- Open rates
- Clickthrough rates
- Consistency
- Subscription power
- Social media metrics
FAQ
Q: How long has email open rate data been tracked?
A: Email open rate data has been tracked since 2004.
Q: What is the average email open rate?
A: The average email open rate has consistently been around 22% for nearly two decades.
Q: How does email compare to social media platforms like TikTok in terms of reliability?
A: Email is much more reliable in terms of open and clickthrough rates. Email's consistent performance makes it a more powerful platform compared to fluctuating metrics seen in social media platforms.
Q: Would you prefer email subscribers over social media followers?
A: Yes, I would prefer 100 email subscribers over a million TikTok followers, due to the higher reliability and engagement rates of email.
Q: Why is email considered a powerful subscription platform?
A: Email's consistent open and clickthrough rates, along with its historical reliability, make it a more powerful platform for subscriptions compared to social media platforms.