eCommerce Day East Africa

Introduction

On November 18, 2023, eCommerce Day East Africa kicked off with an inspiring presentation geared towards professionals in the eCommerce industry. Hosted by George Bii, a communications manager from Palladium in Kenya, the first day of this three-day event showcased a series of presentations designed to empower and inform participants seeking to deepen their expertise in eCommerce.

Adriano Silva, the Head of Global Sales at Vex, opened the event with a presentation on "E-commerce ROI: Demystifying the Return on Investment." His insights unraveled the essential numbers needed to understand eCommerce success, emphasizing the significance of measuring ROI for future growth. Following the presentation, participants were encouraged to interact and ask questions, making the event both engaging and informative.

Next, Lucky Masilela, CEO of Registry Africa, addressed how Africa’s digital future can be empowered through the "do Africa" domain. Emphasizing the importance of eGovernment services, digital health, agricultural technology, and education technology, Masilela discussed how the "do Africa" domain could facilitate the growth of a digital economy on the continent.

Continuing the theme of innovation in eCommerce, Tajpal Bendy, Country Head at Peach Payments, explored “Leveraging Emerging Payment Technologies and Partnerships to Boost Your eCommerce Business.” He underscored the importance of accepting payments globally with seamless integration capable of facilitating various transactions securely.

The day concluded with a rich panel discussion titled “Unlocking Potential: Digital Tools and Strategies for SMEs in Kenya and the US,” moderated by Elisha Boti from Strathmore University Business School. The panel featured industry experts, including Anika Pettiford, CEO of Janelle Beauty, Maxwell Adu, CEO of Kua, and Wangari JY, an SBDC Advisor from California. The discussion centered on critical strategies and best practices for scaling businesses in the eCommerce space, focusing on logistics, compliance, customer engagement, and the effective use of digital marketing tools.

Participants were encouraged to network, share insights, and leverage knowledge gained to enhance their eCommerce ventures. The event successfully connected eCommerce professionals and business leaders, paving the way for collaborations that would further drive the growth of digital commerce in East Africa.

Keyword

eCommerce Day
East Africa
Adriano Silva
Vex
ROI
Lucky Masilela
Registry Africa
do Africa
Tajpal Bendy
Peach Payments
SMEs
Elisha Boti
Janelle Beauty
Kua
Logistics
Compliance
Digital Tools

FAQ

1. What is eCommerce Day East Africa?

eCommerce Day East Africa is a three-day event aimed at empowering and inspiring professionals within the eCommerce sector.

2. Who were the key speakers at the event?

The event featured Adriano Silva from Vex, Lucky Masilela from Registry Africa, Tajpal Bendy from Peach Payments, and a panel discussion moderated by Elisha Boti from Strathmore University Business School.

3. What topics were covered during the event?

Topics included the demystification of eCommerce return on investment (ROI), Africa's digital future, leveraging emerging payment technologies, and strategies for small and medium-sized enterprises (SMEs) in the eCommerce space.

4. How can businesses benefit from attending eCommerce Day?

Businesses can gain valuable insights, network with industry leaders, and learn best practices for enhancing their eCommerce operations.

5. Will there be future events like this?

Yes, eCommerce Day East Africa is an annual event that continues to evolve, offering opportunities for professionals throughout the eCommerce industry to learn and grow.