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Do I Need a Manager with @alright.hey | For Youniversity

Introduction

Welcome to another insightful session of For Youniversity! Today, we dive into the world of social media management, specifically focusing on whether or not creators need a manager. Joining us for this candid conversation is the fabulous @alright.hey, who will share invaluable tips and tricks on how to secure a manager and work effectively within that relationship.

The Journey into TikTok

The @alright.hey TikTok journey began just before the pandemic when they were encouraged by influencer Rory Eliza to join the platform. Initially hesitant, they soon found their unique voice and style, which resonated with viewers. Their breakout moment came from an early challenge involving a wedding dress that went viral, catapulting their TikTok career. The early verification from TikTok helped drive significant traffic to their page, making an impact in a growing and competitive space.

Recognizing the Need for a Manager

Despite already having a manager from previous social media endeavors on platforms like YouTube, @alright.hey highlights the importance of having assistance, particularly as their brand scaled during the pandemic. Having a manager enables creators to offload substantial work, allowing them to focus on the creative aspects of their content.

The Role and Relationship with Management

The relationship with a manager isn’t a conventional boss-employee setup; it’s collaborative. @alright.hey explains that while they have a manager to facilitate opportunities and responsibilities, the creative direction ultimately lies with the creator. Weekly meetings help keep everything organized, allowing tasks to be delegated efficiently among the team, thus easing the workload.

When brand deals arise, having a management team offers the luxury of saying “no” to opportunities that don't align with the creator’s vision. @alright.hey notes that a good manager respects creative boundaries and understands which partnerships are right for the creator.

Establishing a Management Style

Finding the right management style is critical. @alright.hey emphasizes the significance of a personal relationship with their management team. They prioritize a fun, friendly environment while maintaining professionalism. Trusting the management team to deliver on promises creates a smooth operational flow, enabling creativity to flourish.

Choosing and Working with a Manager

For those considering a manager, @alright.hey suggests taking the time to shop around. The relationship should feel like a good fit, and one should look for managers who offer flexible trial contracts. It’s essential to trust that the manager will have your best interests at heart without locking you into commitments that can’t be undone.

Contracts that may seem intimidating should always be reviewed by a lawyer. Key points to look for include: the self-ownership of content, the clarity of terms, and your exit options should things not work out.

Exploring Additional Opportunities with Management

Beyond brand partnerships, a management team can also help creators branch out into other ventures like podcasts or shows. Successful collaborations often rely on a strong manager who can take care of logistics, allowing creators to concentrate on their on-screen performances.

Conclusion

The discussion concludes that there isn't a one-size-fits-all answer to whether a creator needs a manager. Some may thrive without one, while others see their careers flourish with proper management support. What’s crucial is knowing yourself—your work style and career goals will dictate whether hiring a manager is the right choice for you.


Keywords

  • TikTok journey
  • Managerial support
  • Social media management
  • Collaboration with management
  • Brand deals
  • Podcast creation
  • Creator autonomy
  • Contract negotiation

FAQ

1. When is the right time to get a manager?
Whenever you feel overwhelmed or are aiming for growth in your career, it's prudent to consider managerial support.

2. What should I look for in a management team?
Look for compatibility in working styles, responsiveness to your needs, and a clear understanding of your career goals.

3. Can I terminate my management contract easily?
It's crucial to review the contract terms regarding termination and to seek legal advice before signing.

4. How can I approach brands for collaborations without a manager?
Networking, utilizing social media, and direct outreach can be effective strategies for securing collaborations independently.

5. Why is it important to treat social media as a full-time job?
Recognizing the commitment required allows you to navigate opportunities more effectively and learn how to advocate for your worth in brand partnerships.